Essay on A Marketing Plan for Twg Tea to Enter China Market

Thus, another difference between the constitution between China and the United States is the structure of each government. In China, the power is held in the hands of people, as the first article of China’s constitution mentions that “All power in the People's Republic of China belongs to the people.”, and in those of elected people in National People's Congress and the local

China has changed in certain ways and remained the same in others from the early Golden Ages to the late 1900s. China has experienced a series of cultural and political transformations, shaping the lives of many Chinese citizens. Culturally, the country’s art and literature hardly changed for almost eight hundred years. Along with their culture, China remained politically the same from the beginning of the Golden Ages all the way until the 1800s. On the other hand, China’s government and society were restructured after new leaders took over. From a monarch to total communism, China’s society had a multitude of new ideas and policies they had to adapt to.

As the name suggests Honest tea is a brand that produces 100% organic iced teas, aimed at the health conscious. In this assignment I will attempt to, identify the target market, conduct a situational analysis as well as set SMART communication objectives for the brand.

China, officially the People’s Republic of China, is a single-party state, meaning there is only one political party. China was founded on January 1, 1912. The per Capita GDP for the country is $5,600. The National People’s Congress elects the president (head of state), currently Hu Jintau. The president nominates the Premier (Head of Government), currently Wen Jiabao. Major political parties include the Communist Party of

There can be no denying that the first half of the 20th century was such an important period in Chinese history. Within the span of 38 years, China overthrew two different national governments. In 1911, the Qing Dynasty was overthrown, and the Republic of China (ROC) took its place. In 1949, the People’s Republic of China would replace the ROC. Though both were revolutions, there were significant factors that differentiated the two.

One of the most significant changes in the Communist Party has been the distribution of power. In the days of Deng and Mao, for instance, the leader held the majority of power in the Chinese political system. In more recent years, however, the Communist Party has dictated more of the government's actions while the leader, Hu, has relinquished a fair amount of power and authority. This shift is exemplified by the author's idea, “In Mao’s and Deng’s days, the leaders towered

At first these plans along with an extremely ingenious propaganda campaign stirred great optimism and productivity within the Chinese people, but as years went by the initial flare and excitement went out and few of these promises, reforms and goals had been reached. In some cases the promises were lies. The real actions of the Communist party showed quite a different picture than the lie of democracy that it was feeding the people. The new government never was a democratic one. As a matter of fact it was a dictatorship controlled by the China’s Communist Party (CCP). Throughout the years the communist government consistently and cruelly suppressed any attempts for the country’s democratization.

“The Party: The Secret World Of China’s Communist Rulers,” by Richard McGregor is a book which provides detailed insight into the Communist Party of China, revealing many of the secret underpinnings of how the party is run, and explores the question of how they have continued to stay in power for so long. While other strong socialist powers, such as the Soviet Union and Eastern Germany, fell at the end of the 20th century, the CPC was able to stay in control and ultimately come out of that period even stronger. In McGregor’s own words “the party picked itself up off the ground, reconstituted its armor and reinforced its flank. Somehow, it has outlasted, outsmarted, outperformed, or simply outlawed its critics, flummoxing the pundits who have predicted its demise at numerous junctures.” Instead of letting its own ideologies weaken its power, the CPC has continually adapted and transformed its policies and goals in order to maintain their stronghold over the nation. Through his impressive list of Chinese scholars and political contacts, McGregor is able to lay out the fundamental workings inside the Chinese government and the impressive actions they’ve taken to remain such a powerful organization.

China has been in a state of revolution and reform since the Sino-Japanese war of 1895. As a result of Japan’s victory over Russia in 1905, China’s constitutional reform movement gathered momentum. This forced the Manchu government by public opinion to make gestures of preparation for a constitutional government, an act to which reformers in exile responded enthusiastically by establishing a Political Participation Society (Cheng-wen-she) (1, pg.84).

For supermarket and restaurant chains, the sale typically is made to the purchasing department/buying division of the retailer. These sales often involve a significant amount of field testing by the direct sales force, giving Tasteless a competitive advantage. Tasteless heavily advertises its products in trade magazines and attracts individual sales through advertising in media such as health care magazines. Individual clients include CEOs of Fortune 1000 companies, as well as individuals from coast-tocoast. Management’s objective is to establish Tasteless as the most recognized and respected tea brand in the U.S. market, eventually supplanting Lipton Tea as the market leader in tea brand recognition and tea sales in both the higher-end and lower-end tea markets. While Tasteless currently is experiencing some sharp growing pains, the good news is the growing interest in different types of non-traditional beverages, combined with increasingly health-conscious baby boomers and younger adults. These factors have tripled sales over the past five years ending December 31, 2008. At the same time, new local and regional competitors with a bevy of new products are offering fast delivery from local production centers and in some cases lower prices, challenging Tasteless for retail shelf space. Without this shelf space, especially in supermarkets, Tasteless’ tea products cannot be retailed on a volume basis. Tasteless has

Although the initial introduction of the bubble tea in Singapore was well received, its popularity only started to take off in 2001 (Jan, 2014). This long introduction phase was because this was a completely new product launched by a pioneering company “Bubble Tea Garden” which had no existing customer base. Hence, the introduction stage was much longer compared to Starbucks’ Frappucinno. As it entered the growth stage, popularity for bubble tea became extremely well received especially among the youth, who were among the early adopters of the drink. Favorable word of mouth spread quickly and created long queues at bubble tea shops, and transformed many sit-in bubble tea cafes to takeaway-only shops. This was a key point of difference as it made it easy for competitors to enter the market due to the low startup costs associated with opening a small takeaway-only bubble tea shop compared to Starbucks’ café style

The Beverage Industry in India constitutes around 230 million USD among the 65 billion USD food processing industry. The major sectors in beverage industry in India are tea and coffee which are not only sold heavily in the domestic market but are also exported to a range of leading overseas markets. Half of tea and coffee products are available in unpacked or loose form. Among the hot beverages manufactured in India, tea is the most dominant beverages that is ruling both the domestic and international market today. The supply of tea and coffee is insurmountable in the Indian beverage industry.

to establish Teavana as the most recognized and respected brand in the tea industry by

Knowing Chinese tea culture thoroughly is a wise way for people to explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for over five thousands years. The climate of China is perfect for growing tea, which leads to large quantities and good quality of tea. According to the line diagram, “Dynamics of manufacture of tea in China, thousand tons” there were about 1,200 thousands tons of tea manufactured in 2008, which made China the biggest tea manufacture country in the world. As we can see, tea has a special position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest, and leads China to be a more influential country in the

They provide a wide range of exquisite tea and all day dining TWG Tea experience to their consumers. The luxury tea and European concept are catered to all professionals around the world. TWG Tea has retail outlets and tea boutiques spanning from Asia-Pacific to the Middle East, mainly in countries such as Singapore, Japan, Hong Kong, Malaysia, Thailand, United Arab Emirates, United Kingdom, and the United States of America. TWG Tea’s sheer passion for tea has earned them an international recognition through their exclusive blends, tea patisseries and other tea infused specialties. They offer more than 800 different single estate fine harvest teas in every season and continue to surprise us with new varieties and creations of tea in collaboration with some of the world’s most renowned estates.