A Medium Is Defined As A Major Side Effect On Big Privacy

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A medium is defined as “one of the means or channels of information” (Dictionary.com). In his most famous book Understanding media: The Extensions of Man, Marshall McLuhan said it was the medium itself that shaped and controlled “the scale and form of human association and action” (1964, p. 9). As an emerging medium, Big Data is pushing us into a new age of compiling and sharing information. It allows us to interpret information in remarkably efficient manners.
For example, medical scientists can analyze massive amounts of data using wearable sensors, which could be very helpful for understanding major health problems, such as Parkinson’s disease. However, for full potential to be realized, individuals must embrace a major side effect: Big Privacy. Users must allow for the medical scientists to use the obtained data in any way they want. Big Data will spur a “Big Privacy Revolution,” which will change the fundamental way in which data and privacy is used. Private information will be used as a resource or means of exchange, and will decrease the digital divide discussed by Milad Doueihi in Digital Cultures (2011).
To sustain my argument I should first discredit those who attempt to instill privacy fear over Big Data. President Obama’s request for a privacy review in response to the Edward Snowden revelations has spawned research in new privacy products. These technologies include homomorphic encryption, which allows for computations to be made while still encrypted, and

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