A Message Without Words Essay

In The Marketing Plan Handbook, Chernev gives a simplified approach to writing marketing plans. It outlines the basic principles of writing a marketing plan and it puts emphasis on marketing as a value-management process. It incorporates the relevant aspects of the business, such as the financial, operational, technological and organizational aspects. Chernev states that marketing plans do not have to be lengthy but should contain need-to-know information and not so much nice-to-know information which is not directly related to the decision at hand and is rarely actionable. He breaks down the marketing plan in eight parts: executive summary, situation analysis, goal, strategy,

All people have a craving to nurture and to be nurtured; it’s part of our genetic fabric as humans; however, this need is more prominent in women because they have a powerful maternal instincts. Women are raised with the desire to care for something that is their own. They feel a sense of empowerment from raising a child who is successful, kind, funny, smart, and loving. People magazine has recognized this need in women and have demonstrated that in the placement of certain advertisements. For example, the American Cancer Society ad in People magazine uses this weakness women have for things that need caring for in order to get us to donate money to help fund their organization. The picture in the ad depicts a pregnant woman who appears to

Almost every advertisment has a specific target. This advertisment uses a simple picture, with a single quote in order to persuade new or expecting parents. The way this ad is displayed is very effective in showing the parents that huggies wipes is exactly what they need in order to protect their babys skin.

The primary audience is wealthy people especially wealthy parents who may be more open to the children suffering. who have to pay the heaviest price of the war. In order to save this cause, the advertisement tries to convince the most relevant audience to do something by generating the feelings of compassion through strong emotion images of children suffering. The child in the foreground clearly demonstrates she is the most important element in the advertisement, and this could have a real impact on parents. For many parents, the view of this picture showing the little girl alone with a frightened facial expression and disheveled appearance would make them feel sympathy towards these Syrian children. As every parent knows, children shouldn't be starving and suffering, they should be helped and taken care of instead. This ad would make parents feel sympathy towards these Syrian children and therefore wealthy parents would be more likely to donate to the cause. So, for many parents, the view of this advertisement showing a little girl alone and affected would make them feel sympathetic towards these suffering Syrian children. The secondary audience would be any individual who can support UNICEF’s actions by making a donation to save these helpless children. Taking into account the fact that the request for donation does not specify the amount,

Many of their campaigns present information that relate to a certain audience. For instance, on the in-troduction page of their main website, UNICEF states “Today’s problems of poverty and vio-lence will never subside unless we invest in the physical, mental and emotional development of the next generation” (UNICEF). This statement appeals to a specific audience—that of our pre-sent society. The excerpt highlights the importance of investing in the next generation, some-thing that only society’s current members can act upon. UNICEF manifests their advertisement in a way that promotes their agency with substance, it presents each member of the audience with a chance to act. In fact, the organization even has a group devoted to this specific idea—the UNICEF Next Generation. “UNICEF Next Generation is a group of young leaders, entrepre-neurs and innovators in their 20s and 30s who commit their resources, resolve and enthusiasm toward supporting UNICEF’s lifesaving work. Members of this group study issues affecting chil-dren all over the world and select certain UNICEF projects to support through education, advo-cacy, skill sharing/remote volunteering and fundraising. Through their activities, members mo-bilize their networks and inspire their generations to take action on behalf of the world’s most vulnerable children” (UNICEF). In essence, by promoting their mission, UNICEF is not only advo-cating

Marketing planning involves looking at all angles, the best strategy that will enable a company utilize it resources efficiently. Organizational resources are scarce and thus planning become inevitable. Analyzing the marketing requires adequate knowledge with proper strategies to seize opportunities that exist. Market planning requires that organization understand their internal and external environment. Internal

A marketing plan is a strategic document outlining an organization’s advertising and marketing efforts describing its goals and objectives within a certain time period. **The components and dimensions are important in developing a marketing plan and useful to non-profit and profit organizations. A Marketing Plan assists in obtaining external funding, useful in identifying strategic alliances, and assist in gaining customer commitment, strategic plans often required to dispel debt.

The first advertisement selected is found in the October 2015 issue of Ebony Magazine. This advertisement is near the middle of the magazine and attempts to grab attention with large red words that read “My Daily.” The target group for this advertisement is African American adults and professionals. The advertisement includes a large picture of a fair-skinned African American woman smiling that takes up seventy-five percent of the page, which would be more appealing to the target audience of this magazine. Ebony magazine is a magazine that dives into the African American culture and lifestyle while promoting black excellence. Therefore, Colgate is wise in using an African American model so that the readers could have a visual of someone like them being branded with this product.

Marketing planning is a systematic process involving the assessment of marketing opportunities and resources, the determination of marketing objectives and the development of a plan for implementation and control.’ Dibb and Simkin, Marketing: Concepts and Strategies, 2001

The main purpose of writing this report is to explain what are main elements of a marketing plan. To deeply understand what are main elements of a marketing plan, defining marketing plan and being aware of the importance of marketing plan first is necessary. Marketing plan basically consists of description of the target market, competitors, and product or service, marketing strategy, analysis, and marketing budget.

The first four steps in the marketing process involve building customer relationships. The final step involves capturing value in return

Designing a product, taking it from imagination to creation can be a long painful process with many failures. This process comes with heavy investments of time and capital but still remains only a small portion of the entire dream. It is also important to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, “business success using a simple process of understanding and meeting customer needs” (Drummond, Ensor, & Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the marketing goals and business goals in to one comprehensive package (Lake, 2016). The marketing plan explains how to accomplish the marketing strategy by providing the marketing team a detailed guide ensuring productivity and goal oriented decision making. There are a lot of pieces and variables to creating a viable working marketing plan. Marketing professionals are equipped with the tools and knowledge to effectively navigate the real world challenges that come with convincing consumers that their products are needed.

The Staff of Entrepreneur Media I. (2016) states that the next step in producing and evaluating a marketing plan is to “Describe your target audience.” By doing this a business will provide a small synopsis of its prospective customers.

Consequently Marketing Communications Plan is the marketing plan which promotional plan incorporates two or more integrated marketing communications mediums aiming to reiterate the same goals and objectives. Marketing Communications Plans are considered by many professionals as an excellent way to effectively communicate with target audience. The development of a cohesive and integrated marketing communications plan demands the adoption of a systematic process to ensure that all dimensions of the plan are carefully and considered (Yeshin, 1998, p. 70). the

The marketing plan created for each product line or brand is one of the most important outputs of planning for the marketing process. A typical marketing plan has eight sections: