A Monopolistic Analysis Of Mixed Martial Arts

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A Monopolistic Analysis

Table of Contents

Executive Summary……………….………………………………. 3
UFC History…………………………………………………………… 5
Business Evolution……..…………..……………………………… 6
Antitrust Lawsuit…………….…………………………………….. 8
Porter’s 5 Forces………………………….……………………… 10
Threat of Entry……..………………….……………………….…. 10
Threat of Substitution…………….…..………………………... 11
Bargaining Power Supplier..…….…………………………… 14
Bargaining Power Consumers………….…………………… 13
Competitive Rivalry………..……………………………………. 12
Conclusion………..……..………………………………………….. 15
References…….…..………………………………………………… 16

Executive Summary

Mixed Martial arts, The UFC’s official sport is one of the most exciting and fastest growing sports in the world. The sport is best described as combat sports were two individuals are matched inside a cage, octagon or ring for a period of three to five, five minute rounds. The match is won by knocking out your opponent, submitting them or winning by a decision, judged by three ringside judges. Mixed Martial arts has changed throughout the years as new rules and weight classes have been progressively introduced throughout the years in order to streamline and downplay its image.

Nonetheless Mixed Martial Arts from its on set in the late 1980’s has been marred with controversy often described as a barbaric sport with little to no rules. Several critics lobbied at its early existence to try and ban the sport from entering the mainstream. In the late 1990’s, Senator John McCain, one of the biggest critics

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