A More Descritv..

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Consumer Behavior, 10e (Schiffman/Kanuk)
Chapter 1 Consumer Behavior: Meeting Changes and Challenges

1) The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs is known as ________.
A) the production orientation
B) consumer behavior
C) narrowcasting
D) positioning
E) the marketing mix
Answer: B
Diff: 1 Page Ref: 5
Skill: Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers

2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store brand.
B) Javier
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A) market orientation
B) product orientation
C) sales orientation
D) production orientation
E) marketing concept
Answer: D
Diff: 2 Page Ref: 8
AACSB: Analytic Skills
Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing concept, the societal marketing concept, as well as segmentation, targeting, and positioning

12) The production orientation makes sense for a business when ________.
A) consumers are more interested in product availability than in product variation
B) consumers are interested in obtaining the product that offers them the highest quality, best performance, and most features
C) consumers have changing needs and insist that those needs be satisfied
D) consumers are unlikely to buy the product unless they are persuaded to do so
E) consumers are not sensitive to price
Answer: A
Diff: 2 Page Ref: 8
AACSB: Reflective Thinking
Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing concept, the societal marketing concept, as well as segmentation, targeting, and positioning

13) The focus of the ________ was to sell more of what the manufacturing

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