A Motivated Tactitian

3391 WordsFeb 20, 201814 Pages
Background A motivated tactician, according to Fiske and Taylor (2013), refers to people’s tendency to depend on relatively automatic processes or alternatively on more controlled ones depending on situational and motivational demands. This term implies that individuals elect social cognitive processes based on the circumstances of the situation and the amount of motivation present. It is important to note, however, that there is no stark line that differentiates these processes, rather they exist on a continuum with automaticity and controlled processing on the ends of the spectrum. These “processes” are the mechanisms that individuals utilize during their everyday lives. The first type of mode in social cognition is automatic processing, which is defined as being non-conscious (outside of awareness), involuntary (sparked by stimulus), unintentional (does not require any specific goal), and effortless (no control required once initiated) (Fiske, 2013). Complete automaticity involves all of those aforementioned characteristics and is usually rare to encounter. However, there are other levels to automatic processing that must be accounted for: subliminal priming, conscious priming, and chronic accessibility. Subliminal priming suggests that free will is operating at a silent level, whereas conscious priming reflects postconscious automaticity with awareness of effects on reactions. Finally, chronic accessibility refers to proceduralization tasks apparent in a routine

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