A New Application For Curled Metal Inc.

The Decisions the company needs to take are what price should be charged for it, and how to market it to the costumers (channels).

Introduction Curled Metal Inc. originally sold metal as a finished good but has later developed its business concept to transforming metals into high value added manufactured products. Early in 2008, the company was about to launch a new product, which could revolutionize its business, setting a new standard in the pile-driving market: CMI cushion pads. However, this product launch poses key strategic issues to the company, ranging from assessing manufacturing capacity to defining the product value proposition. In the roadmap to the launch CMI has also to consider how to approach the market, identifying key customers or/and influencers, positioning its new product, assessing distribution alternatives and

Situation analysis: CMI is looking to diversify its portfolio. It wants to introduce a new high performing cushion pad into the pile-driving market. CMI will initially target small engineering/construction and independent pile-driving contractors. CMI will have the first-to-market advantage, as there are currently no direct competitors for metal pads. In terms of channels, CMI would distribute its pads through manufacturing representative.

Curled Metal Inc (CMI) is a company whose strategy evolves selling products that used certain types of metal as a raw material. CMI rapidly grow in the last decade due to Slip-Seal, a product that meet the demanding specification of the automaker imposed by US strict environment legislation. In order to diversify offer from auto industry, CMI’s management decided to examine a new application for curled metal technology.

Our analysis of this case is to advise Hans Thorborg to move to producing the plastic rings. It is important for PWI to evolve with the industry, and refusing to transition to the new product could have a devastating impact on their future sales. Although PWI has a strong presence in the market, it’s stated in the case study that the plastic rings have at least four times the wearing properties of the steel rings. Therefore, while the steel ring currently lasts for an

Cumberland Metal Industries (CMI) was a company which sold metal as raw material in other products. After the company had developed the product – Slip Seal that could meet the demanding specification of the automakers, it had grown rapidly over the past decade. The sales increased from $750,000 in 1991 to over $55 million in 2007. However, the sales decreased from 61 million in 2006 to 55 million in 2007, a net decrease of 9.5%, the net profit decreased from 5.7 million in 2006 to 3.5 million in 2007, a net decrease of 38.7%. The company was under the pressure to diversity its products in order to increase the sales and the net profit. CMI had developed new product, curled metal

Cumberland Metals Industries developed a new type of cushion pad for pile drivers made of curled metal. The 11.5 inch “Cumber-Coil” was tested by two different companies on two different projects and was found to far exceed the performance of the existing market-dominant product, the asbestos pad. The Cumber-Coil weighed half what the asbestos pad did and boasted a 33% faster driving time, 60% reduction in heat generated, and 400% less time wasted changing pads.

Curled Metal Inc. (CMI) specializes in selling metal-based products to various markets. With over $55 million in annual sales (FY 2007, Exhibit A), they’ve managed to capture 80% of the automobile industry’s market share by developing and selling a highly specialized product, Slip Seal, designed just for auto manufacturers. They’ve seen a recent slip in sales (a loss of nearly 10% from 2006 to 2007, Exhibit 2), and the pressure is on them to diversify their product line and decrease dependence on the auto industry. They’ve recently developed a new product that aims to revolutionize the pile-driving industry. The introduction of the CMI Cushion

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The value of CMI may be evaluated positively but not all share the same estimate of value. At first, customers will be positive because their EVC is $1,904.16. Channel members would also be positive. They can get more margins because CMI pad is much more expensive than asbestos pad. Also architectural/soil consultant can construct fast and easily because CMI pad 's quailty and safety is better. In place of Engineering/construction contractors and independent pile-driving contractors, it will be estimated positively because they want to construct safely and fast. However, Pile-hammer distributing/renting companies make profits from rental fee. So when constructors reduce construction times using CMI Pad, their profits also be removed. So they are going to estimate negatively on CMI pad 's

This report provides an analysis and evaluation of the current and forecasted profitability, liquidity and financial stability of Alliance Concrete. Methods of analysis include forecasting the income statement and balance sheet to calculate financial ratios and profitability ratios. The key drivers for the income statement was management’s assumption about the sales environment surrounding Alliance Concrete. All calculations can be found on the attached document. Results of data analyzed show that Alliance Concrete is experiencing sales decline, profitability decline, but is relatively financially stable for the most part. The report finds the prospects of the company in its current

Hardt Jewelry is a jewelry store that is located in Minneapolis, Minnesota. The jewelries they sell include bracelets, earrings, necklaces, and rings. Hardt Jewelry also supplies apparels and designer jewelries. They create the jewelry that inspires, empowers, and creates change. Blending fashion with purpose, Hardt Jewelry™ creates chic pieces, benefiting varying causes.

KBP Coil Coaters is one of the largest independent buyers of aluminum and steel coil in North America. KBP Coil Coaters has been around for 35 years, which began by coating aluminum and steel coils. The aluminum alloys are strong resistance against corrosion, excellent formability, and weldability. Aluminum alloys get manufactured for projects like chemical equipment, furniture, condensers, heat exchangers and wide pressure vessels. Also, it is extremely easy to cut and cool aluminum alloys at a rapid rate with a reduce cycle time and drastically cutting costs. Aluminum is lightweight, strong, and highly recyclable. The mission of KBP Coil Coaters is to providing the industry’s best pricing, quality, and service with products and services. The scope and objective of KBP Coil Coaters get based on cutting costs, saving energy, freeing up warehouse space, and

For the main competitors in the global market who share the dominant position are considered a French company Lafarge SA, the Swiss Holcim Ltd. and the third main competitor is a Mexican building construction company CEMEX, SAB de CV. (hoovers.com, zdroj č. 4). As it was mentioned above, there also exist a lot of small and medium sized companies, which operate on the market, but more locally while not covering large market territory. From the foregoing can be considered that the strength of the competition is quite high. It is known that this business sector is highly fragmented while offering products that do not significantly vary from each other in this multi-vendor supply environment and the market is basically stable. CHR is consequently dependent on the price wars with its competitors to maintain its position.

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