A New Dilemma Among Social Media Professionals

By upgrading their brand, it will help to identify the qualities of the products that set it apart from the competition. They have to make the

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

In today’s society social media hold the most critics and controversies over the idea of narcissism and society's reliance and dependence upon social media and smartphones.

everyone already likes their brand, so they do not need to try as hard. They also target peoples affective social identities. This is when a brand targets your true, inner identity. They aim to use peoples personal ideals, and personalities to get them to buy products. Then again they can

People should be prosecuted over things they say over social media. People say hurtful things over social media and personally they should be prosecuted and taken to court for things they say. Children don’t want to be labeled as a “ rat” or “snitch” in school so that is part of the reason why no one really tells a teacher about what is going on with them. Threats should not be taken lightly.

Your Brand can either open doors for you filled with opportunities or closed doors for you leaving without opportunities.

According to Keller(1993) the effective brand positioning gives a brand a competitive advantage or “unique selling proposition” that determines a reason why consumers are buying this product or service (Keller, 1993). Similarly, Kay (2004) argues that brand’s strength depends

Once upon a time Facebook, Twitter, Instagram, and other social media sites did not exist. How did people say what they think or comment about the current event? We used to talk to each other, argued over a topic, held a debate in a classroom, and said whatever we thought about our friends, neighbors without touching the personal boundaries when they were at present. Our options were limited for what we are doing today, and we could not write, post or say whatever we think on a popular and current events or topics right away like we do today. Here we are in a decade built on technology and social media sites. Social media became a daily part of our lives, and sometimes some people cannot start their day without checking their Facebook or Twitter accounts, or they feel the necessity of commenting what they think on popular things or posting a video over a celebrity break-up even.

Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.

This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

Facebook has become an incredibly powerful platform for businesses and organizations to build their community, engage with clients, prospects and suspects and encourage them to spread messages to a larger network. By creating a Facebook Page, a business can provide an information hub that users can choose to “Like.” Liking a Facebook Page is not too different from subscribing to a newsletter.

First of all, a strong brand can be seen as the condition for organisations to expand products, offer more service, and introduce new products (Chernatony and McDonald, 2003). Secondly, a strong brand can lead to growth marketing communication effectiveness (Keller, 2009). ‘To build a strong brand, the right knowledge structures must exist in the minds of actual or prospective customers so that they respond positively to marketing activities and programs in these different ways.’(Keller, 2003, p. 140) Furthermore, Kay (2005) asserted that the strong brand can be seen as a resource of management, which make brand extension easier and useful to build distribution network. Companies are not treated by the intermediaries (Chernatony and McDonald, 2003). Moreover, companies are comparatively easier to change price if they have strong brands. As Henderson, et al (2003) said, a strong brand can allow for premium pricing even still remain loyalty customers, which help companies to survive in the intensive competitive market.

My generation has grown up with technology in our hands since we were toddlers. We are dependent on technology, from Iphones, Laptops,tablets, ipods, even watches that keep us connected to a never ending supply of distant connection. Social media is the source of many problems in our society. One of the problems is the lack of communication in a relationship. One misconception about social media is that it has the ability to strengthen a relationship because you have another avenue of communication when in fact it is detrimental, due to lack of intimate interaction between two people. Social media not only takes away face to face interactions, but it leads to trust issues, cheating and a lack of confrontation.

In today’s fast-paced world, it is more important than ever to promote recognition of a product or service. If you're remembered as a quality provider, then you will be encouraging repeat business. Branding is a great way to promote this recognition because people are busy and tend to adhere to familiarity. If consumers recognize a brand that they have previously used and they remember being satisfied with it, then they are more likely to choose that product or service again. This is especially true in the tremendous amount of advertising going on today.

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.