A New Event Planner Entrepreneur, And New Computer Technology Essay

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

In today’s society, we live in a time of increasingly rapid change in business for both personal and professional. Technology, business, and our culture are all evolving in fast and remarkable ways. Scanning forward and anticipating change is a complex task that takes the right combination of perspectives brought together in just the right way. Numerous businesses don't embark on the challenge at all but could benefit from a strong strategic plan and quarterly updates to track both increase and decrease of profits, trends and expenses.

Brown, T. (2014). Basic Marketing Research, 8e, 8th Edition. [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781305178571/page/24

Kotler, P., & Keller, K. (2012). Marketing Management (14th ed., pp. 517-518). Essex, London: Prentice Hall.

Eventus will not follow an intensive or exclusive distribution strategy. Instead, the product will be brought to market with a selective distribution strategy. Since the main target market for Eventus is upper-middle class men, we will place our product in select stores and outlets that will cater to these customers. This will increase the chance that our product will be noticed by the target group, and it will ensure higher sales. Since our product is new on the market, by following a selective strategy, we will be able to choose outlets with the least competition. Moreover, Florida is known having a large population of upper-middle class seniors, so we will first introduce our product in this state. Following

Analyzing the event research means that the ramifications of organizing Tough Mudder will involve several players toward understanding different vital factors. For example, aspects of marketing will take a high precedence in regards to the models of operation such as emergency plans and scheduling to accommodate the targeted audience. Conversely, attendance audits always factor in advertisers, attendees, and exhibitors to facilitate the decision-making process (Mallen & Adams, 2013). It equally assists in finding the accuracy of available data in most parts of South East Queensland. Therefore, during the event research, economic impact studies are fundamental because they will compare varying variables that are under

Business researchers utilize various forms of approaches to analyze and obtain information and data, and two of the most popular approaches used are the qualitative research approach and quantitative research approach. Each approach can be beneficial or in some cases may cause inconclusive results depending on the type of research being conducted and what the nature of the study is. The following will assess two different peer reviewed articles: one which uses a qualitative approach and the other a quantitative approach. It

A company’s future is never certain. Any number of outcomes may take place that either further or ends a company. Marketers must learn as much as possible about customers, prospects and its surroundings. Research and information give insight that fuels innovations, strategic planning, and forecasting. Marketers can use several types of sources to gather information

A Personal goal that I have set, is owning my event planning company with my Media Studies degree. I have gained to love event planning from work with my choir at Radford University as the treasurer. I have not only collected the money for the choir, but, likewise did the logistics part of each event we had as along with paper work for traveling to different schools which, I enjoyed doing even though it was a lot of paper work. A month after graduation of undergraduate level, my best friend came up with the idea of owning her own nursing home and assisted living facility. When she came up with this idea I said, I will be your human resource department. In my undergrad studies took a class in human resource and really enjoyed it. Then when I did

Planned, organized and executed special events that achieved specific marketing and financial objectives to attract and retain membership

First and foremost for any case study, the reader must first understand what they are researching and why. Penton Media, a publisher of business trade magazines such as Industry Week, Machine Design, and Restaurant Hospitality, was the subject of this particular case study. Upon reading the case study on Penton Media, the reader learns that Penton Media has made great progress in the growth of their company through a six year period, 1992-1998, based on the research results provided. Ken Long, Penton Media’s Director, stated in 1998 that there was a growing belief that Penton Media was generating fewer services than in the past. In 1992, Penton Media was reaching out to their readers by having them request product information through

When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.

The opportunity for a small start-up event photography service in this area is a good one. While there are several others in nearby towns, such as ARC Photos in Buena Vista and Avalos in Cañon City, WEP would be able to offer lower prices because it doesn't have the operating expenses the other companies do. Although there's no store front, that means there will be no building to rent or lease and maintain. Although there's no studio, that means there will be more capital available for travel to take pictures on location. Also, WEP will develop its own photos, thus saving time and money for developing; further reducing the price WEP will charge.

Have you ever had a miraculous idea? The kind of idea where your head keeps on spinning with intriguing questions, so many that your head might spin right off. Where to start and whose going to pay for it? Is the idea even possible to make? These are a couple of the question racing through your mind. The adrenaline is rushing through your blood steam. You want to tell everyone in the world, but in the real world there are people out their looking to steal those great ideas. Which in turn leads to secretiveness of the idea. In a sense it would be like spilling the beans on the Manhattan project.