A New Product Line Of All Organic Dog Food

5.Can turn the obstacle of lack of appeal of frozen dog food into an asset in advertising

Breeder’s Own Pet Foods, Inc is a major producer of dog food for show-dog kennels in the United States. Their executives viewed the retail dog food market as a growth opportunity and would like to begin by introducing their product; Breeder’s Mix dog food into the Boston area in 2011. Breeder’s Mix dog food is a nutritionally balanced, frozen dog food that is among the costliest to produce. Their product has no additives or preservatives and is made up of 85% fresh meat and 15% of the highest quality fortified cereal. It is the finest quality and has been used and recommended by professional show-dog owners for years. Breeder’s Mix has a long

Recently, more natural, "premium" dog food has been introduced to the market, in which higher quantities of quality, nutritious ingredients are used to manufacture the food -- often human-grade, in fact. Since vegetables, fruits, real meat and quality grains are used as the primary protein source in the highest-quality dog foods, these foods are a fast route to healthy skin and beautiful fur. For the most part, they contain no artificial coloring and preservatives, but are chock-full of vitamins and minerals instead.

In the United States alone, there are 78.2 million dogs in homes countrywide. Once someone makes the decision to get a dog, their first thought might be what they are going to feed it. Dog food ingredients impact dogs in many ways, and responsible pet owners want to keep their animals healthy. Doctor Lorie Huston from petMD says "Pet food ingredients can also affect your pet's behavior in various ways. Take the fatty acid docosahexaenoic acid, DHA has been shown to increase mental acuity in puppies and kittens" (Huston). So, the first step is to be aware of what their dogs eat and read the labels more closely. Animals are completely dependent on their owners for their nutritional needs, so dog owners feel morally conscience of that responsibility. Failure to pay attention to what dogs eat could result in major health problems or even death due to the toxins and chemicals they ingest. Dogs' lifestyle depends on the nutritious ingredients in their everyday food to maintain good health, a high activity level, and a happy mood.

I know you really don’t want to give your dog regular kibble because this kind of food is made out of low-quality grains (like soy and corn deemed not good enough for human consumption). Chemical coloring, flavorings, and preservatives is included in the mix to make the dog food attractive and palatable to dogs. This kind of dog food is equivalent of junk food which fills the dog’s stomach, but provides him zero calories. But fortunately wellness dog food is made with man-grade meats and ingredients that will ensure your dog will get all the nutrients, vitamins, and

Applying the research done for this new line a pet food best utilization of our resources would focus on particular target market. Using Nielsen (PRIZM) (Nielsen, 2016) Premier Segmentation System the target audience would be up-and-comers. This target audience consists

Breeder’s Own Pet Foods, Inc. proposes to adopt a market penetration strategy due to having identified a growth opportunity in the dog food market, for its nutritionally balanced, high quality dog food brand, Breeder’s Mix. This premium product has been sold traditionally, to the show dog kennel market, but company executives are now convinced it can be repackaged and offered as a frozen premium product, to picky pet owners via general retail distribution channels. Since the product is considered premium, it should fetch premium prices because of its ingredients and its claimed benefits to

There are three main categories of dog food: dry, canned and treats. In 2011 the sales of dog food totaled somewhere in the arena of 14 billion dollars. Endeavoring to bring new dog food to an already established market can be a “daunting” task, especially when that particular dog food is frozen. Breeder’s Own Pet Foods as a whole has realized how diverse the dog food market is; however, brokers within this conglomerate believe that the true organic potential of this marketplace has yet to be “tapped” into effectively. With an ever-changing push toward becoming

Raw food diet gets closest to the wild dogs'. You can make your own, but most find it easier to buy it in the form of dried or

Positioned to be perceived by buyer as the only dog food that they would want to purchase for a dog that is considered part of the family

Breeder’s Own Pet Foods, Inc. Case AnalysisEtienne MepriseBellevue UniversityMBA652: Marketing StrategyDr. Doug Brown12/3/2013Breeder’s Own Pet Foods, Inc. Case AnalysisCase RecapBreeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market.   The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives or preservatives (Kerin and Peterson, 2013).   One of the challenges for Breeder’s Own is breaking into an already saturated market.   However, based on recent interest from dog food owners in organic, all natural, preservative free dog foods,

After careful review of each of the elements in launching this product, the following analysis can be determined. Zenith has to answer a specific series of questions in order to decide if their product of Show Circuit dog food will be a viable product. The market was in fact correctly segmented, although Zenith needs to see the shopping behavior of those willing to spend more on pet food. Marketing in a supermarket could inhibit the potential growth of the product. Because the market is already segmented and offered such a variety of dog foods, Zenith will have to market the product correctly and focus in on the benefits to be successful. Show Circuit needs to seek a position of a higher quality product in a different, more convenient location. It is important to play up how the location is a benefit rather than a detriment. This goes along with the sales program being successful. Show

Natural Life Dog Food ingredients, like many other top brands, are of the same quality that you and I would eat. No old meat or inferior cuts, from unidentified animals. No filler, corn, soy or other cheap and nutritionally void ingredients, and even the grains that are

Conventional marketing has appealed to consumers based on the idea that the pet food is enjoyed by the animal. Our product marketing will instead appeal to the parental instinct in pet owners, emphasizing health characteristics such as omega-3, senior pet health supplements, and calcium enrichment. Our preliminary research leads us to believe that consumers feel lost in determining which foods are safe, and which are potentially dangerous for their pets. Our campaign will attempt to create a memorable campaign to classify the relative health and safety qualities of a particular product in a simple way.

As a start-up company, Caninantics will largely benefit from conducting marketing research that will support its marketing strategy. The pet food industry has experienced tremendous growth and profitability in the recent past because of Americans constant love for animals and dogs. It is a competitive market that is characterized by numerous attempts by brands to differentiate themselves from other competitors. For individuals who own cats and dogs, the industry or market generates a staple product. Dog owners tend to prefer cheaper dry pet food because wet pet food is relatively expensive.