A New Strategy For Loblaw Companies Essay

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A New Strategy for Loblaw Companies: Will it Work?
In 2009 and forward, Loblaw Companies were up against aggressive competitive markets while still dealing with the backlash from the 2008 world economic crisis. Same store sales were on the decline and Loblaw’s was in desperate need to change their store strategies. By 2011, Loblaw’s had come up with the idea to diversify and expand their operations with new upgrades to in store departments as well as expanding upon their leading brands, President’s Choice and No Name. This case study underlines the premise of national and global strategies, which is a key subject matter and general broad topic when studying International Business. The main concerns of this case study would be to identify if Loblaw’s new strategies gave them a leading edge in the ever-expanding market, as well as seeing if these new strategies will hold up to market standards in the near future.
Loblaw Companies is one of the largest food retailers in Canada, owning well maintained brands such as NoFrills, Real Canadian Superstore, and Shoppers Drug Mart. With its focus of fresh produce, real Canadian pork, and low prices on other instore food products, Loblaw’s had created well-established branding for themselves in the local communities. However, in the past few years, Loblaw’s Companies have faced an ever-growing competitive market, with other retail competitors such as Walmart, Costco, and Drugstores expanding in the food retail industry. It is sourced

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