A Note On Dirk Niepoort

The assignment for this week was to write a paper based on the case Global Wine War 2009: New World versus Old. We experienced that it was an interesting case considering both Porter’s five forces model and Resource-Based theory, because they give two different perspectives of competitive advantage: Outside in and Inside out. Besides that we could have a closer look at innovations and what they mean for the competitiveness in the world wine market. In this paper we make an effort in explaining what the main aspects

In 1661 Louis appointed Jean-Baptiste Colbert as controller general of finances. This proved to be very successful in adding to the increase of France’s economy, and it helped Louis achieve his second goal of having “one law.” Colbert’s ideas were similar to that of mercantilism. He insisted on having an economic system that would make France a self-sufficient powerful country where they exported more than they imported. He improved France’s economy through the invention of a merchant marine fleet, the support of industries, the control of tariffs on French goods, and the collection of taxes. All of these gained money for France, which led to the creation of a powerful army. Due to a powerful army, France was able to secure its natural frontiers, even in the North East, which was France’s weakest natural border. While Louis claimed a flaw of his was that, “I loved war too much,” he was able to make a strong French presence in Europe, adding to his idea of “one law.”

In the 1960s, 1970s or even 1980s, if you ask someone, which countries produce the best wine in the world? They would have said France, Italy or Spain. However, if you ask someone the same question nowadays, the answer would be different. The new wine industry players such as Australia, the United States and Chile are changing the global industry structure, leading the global industry trend, and challenging the traditional wine makers by introducing innovations at every stage of the value chain.

The dynamics of the global wine industry are better understood through a brief history of wine as well as an overview of the wine making process. Some countries have longer historical and cultural ties with wine then others and that can affect the quality and perception of the product in the eyes of the consumer. Also, the conditions in which the wine grapes are raised and the processes used to make the wine can create a superior wine and therefore a competitive advantage.

Normally wine is started in the fall when the ripe grapes arc harvested. It is not ready to be tasted until at least the following May-the origin of the young, and often very harsh, ‘May Wine.’ This time sequence coincides with the typical school year and thus provides an ideal opportunity to have a continuing demonstration. As the year passes and the course progresses, continued reference can be made to the various stages of the wine production….

The French absolutist rose under King Louis XIV because the kings of that era believed they were chosen by god and responsible to god alone. The French absolutist’s were able to accomplish these goals through mercantilism and collaborating with nobles. The absolutist Spain experienced a decline during the same period, due to financial issues and numerous wars. The French absolutist believed they were chosen by god; this allowed them to claim exclusive power to make and enforce laws, denying any other institution or group the authority to check their power.

When Louis began his absolute rule, he found that years of warfare had ruined the people’s farms and houses. The justice systems were corrupted and irregular. Theft and murder were incredibly high all over France. Industry and trade were at a standstill and France was virtually bankrupt (Richardson, 1973, p. 55) . Before his death Mazarin recommended Colbert to Louis XIV. Colbert had the interests of France at heart and wanted France to be the best economic power of Europe. (Rothbard, 1995, p. 246) Unfortunately, Nicolas Fouquet, the new financier, stood in the

When people think of French gastronomy wine is an essential component of her culture. While it remains a one of many licit joys the French indulge in, this gluttony is an important image and offering to tourist. Although parts of France greatly rely on the production and manufacturing of wine more than the actual consumption, they still rather enjoy their wine. Oenology in itself is a very interesting study and takes the appreciation of the drink to a whole new level. French wine is much like the French themselves its well-dressed, elegant, never overpowering, and well behaved. Even on the topic of Oenology the variety and quality that France provides is incredible. Two well-known regions, Rhône and Bordeaux, produce the some famous wine names such as Côtes-du-Rhône and Château d 'Yquem. The Côtes-du-Rhône is more earthy and tends to be described as rustic while Château d’Yquem is a sweeter or dry wine, and also holds the record for most expensive wine bought at 117,000$. Avoiding great detail it’s easy to say that the difference starts in the soil that makes the grapes. In a way the wine can be seen as a model for modern production and food by promoting quality and variety, in other words, an optimistic point of view for French food. France is always advancing in food and wine production therefore it is a fair assumption that they will continue to grow together.

Since Cork’d inception in February 2006, the company was designed for and by wine lovers. Time showed that this industry had such a demand that needed more dedication and that is when

Drinking at Cervo’s means leaving familiar landmarks behind. Most of the wines are from Portugal and the rest from Spain, with very few well-known names between them. After a few false starts, the sommelier steered him to a vinho verde from a winery called Aphros. I’d drunk it very happily on another night. It was more lush and ripe than the thin, fizzy vinho verdes that I cut my teeth on as a youngster, and had enough citrus to come in for a soft landing in Mr. Sauvignon Blanc’s comfort zone. He took a sip, and looked as if he’d decided to wait and see what

It is clear that the Marchesi Antinori wine firm is a family business and has been for the last six centuries. Tradition and family are important to the company. The Antinori family has been a member of the PFV, the “Premium Familiae Vini” since the association was founded. The PFV is an association of vineyards and cellars, which belong to families. “PFV goes beyond geographical boundaries and sustains a common unifying principle: that of the ownership of vineyards and the production of wines as a family activity to maintain and refine – just like a great wine – over

Surviving doesn’t always depend on what you have or your experience. Surviving also doesn’t mean that you are stranded in the jungle and you mange to get out alive. Sometimes surviving can mean getting through a tough day or overcoming a sickness. Sometimes it depends on who is with you or your attitude to overcome what you are facing. In “Dirk the Protector” surviving is getting home safely and earning enough money to put food on the table.

Chateau Margaux is one of the five first-growth Bordeaux wine producer; it and has one of the finest names of Bordeaux and the number of drinkers worldwide is growing through the years. Chateau Margaux’s wines are used by the connoisseurs and luxury consumers. They are facing an uncertain future, because of losing market to New World producers (such as California, Australia, South Africa and New Zealand) which have lower prices and more accessible flavours. Nowadays wine drinkers are changing tastes, which could cause a big problem.

During the late seventeenth century, Montesquieu was born in 1689 to his parents in Chateau La Brede, France. “She brought her husband a great increase in wealth in the value wine-producing property” (World History in Context). As wine became more popular throughout Europe, manufactures would sell it for double the price to make more profit. Mostly the wealthy people purchased wine because the prices were incredibly high. Wine played a huge role in Europeans diets, along with advancing the medical system to provide medicine for the sick. The demand for wine became stronger throughout the century, which helped Marie-Francoise de Pesnel become wealthy. As Montesquieu’s mother was working in the wine industry, his father Jacques de Secondat was a soldier. He came from a wealthy background, and this wealth had been passed down from multiple generations of his military family. During this time period, France was experiencing

Nowadays, in the “Old World” countries of Europe, where the bulk of the volume is still produced, this is of great concern. However, consumers, especially younger drinkers, prefer the high quality wine from famous brands which are imported into Europe by the “New World” player, and the growth rate is at average10% per