A Persuasive Communication Plan

In 2014, “groundwater makes up 60 percent of California’s water use” (Governor Brown Changes, 2014).

Beauty standards in the media are one of many reasons feeding and eating disorders are a rising problem. The unrealistic body types of being extremely thin, in pop culture, are influential factors for many teens, especially teen girls. According to the Diagnostic Statistical Manual of Mental Disorders, fifth edition (DSM-5), anorexia nervosa is a “restriction of energy intake, intense fear of gaining weight, and a disturbance in the perception of one’s body size” (American Psychiatric Association, 2013). Individuals diagnosed with anorexia tend to place a high value on their shape and weight, which can interfere with their daily lives. Individuals diagnosed tend to view of their body shape in a distorted representation. The motivation to become

Today’s society is a consumers’ society in which trying to obtain perfection is one of the fastest selling businesses (DeLaMater Pg. 12). Mass media, advertising, and fashion industries are being accused of feeding off females dissatisfaction with their bodies by portraying unhealthy thin role models in order to sell their products. This unachievable physique and lifestyle has led today’s adolescence down a dark path of such extreme eating disorders as anorexia and bulimia. Although it may sound nice to be societies perception of thin, there are consequences to these eating disorders such as cardiac failure that lead to horrifying defects or even death.

The subject of this article are young girls, mainly who are in their teenage years, but also the parents of teenage girls. However, anyone can be impacted and learn from this article. This article questions why society drills the idea of thinness into the minds of people, and every reader can take a different stance and have a different opinion on the issue. Some people may take a stance and say that individuals, themselves, are the only influence on their body image. However, others may take the stance and say that society, as a whole, has a huge influence on an individual and their body image. The author of this article, Erica Goode, includes many quotes from parents of teenage girls, who feel as if they need to go to extreme measures to fit in with society. In this case, the author is creating the stance that society plays a role when it comes to influencing an individual. Goode also provides many

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

Imagine waking up every morning, struggling to get out of bed and hating to look at yourself in the mirror. Girl’s will look into the mirror for hours and criticize every last inch of their body with the words “fat, ugly, worthless” echo in their head. They think their body isn’t good enough and want to look skinner like the other woman in magazines or people they see on TV. The media has a big part in self-image toward young woman. The message being sent to these women on the media is that they are not pretty enough or thin enough. Which results in people having an eating disorder.

The culture of media has now taken a large affect on young girls and their body images. Young girls are feeling dissatisfied with their bodies because of the way society views women. The media tells us what to look like, what clothes to wear, make-up, what cars to drive, and sometimes what to eat. Media is changing people constantly through advertising and by showing us the looks and fashions of celebrities. Advertising has negative effects on the formation of oneself as seen through the nature of the promotion of its’ products. This effect is particularly prevalent among young adolescent girls. Young girls feel the need to join dietary plans or result to eating disorders Advertising in society results in negative effects on girls through self-image that leads to harmful consequences. The media is the biggest factor contributing to girls’ dissatisfaction with their bodies, causing eating disorders.

In Joanna Poppink’s essay entitled “Educational Programs can Help Prevent Eating Disorder,” she writes, “Sometimes parents are afraid that educational materials about eating disorders will stimulate an eating disorder in their teenager. They also fear such material will encourage a teenager with an eating disorder to try new and different methods of acting out the illness” (143). Poppink understands the parental concerns that come with education programs, but she reassures that the knowledge that society obtains from these types of programs will not cause their child to develop an eating disorder (144). Instead, educational programs can help prevent eating disorders by explaining their risks, teaching people how to recognize an eating disorder in someone they know, and discussing different ways on how to begin the treatment of an eating disorder. Also, American society must do everything it can to stop the idea that beauty, popularity, and success come with thinness. In order to start the prevention of eating disorders in teenage girls, the society must first stop promoting women who are unhealthy and under the average BMI. By promoting women of all different sizes and shapes in the media, American society can help girls facing eating disorders become more comfortable in their bodies and help them understand that people have various body sizes to suit their unique

Girls are pressured at increasingly younger ages to be thin. In her piece New Recruits For The Cult Of Thinness, Sharlene Hagy states “Eating disorders are increasing in the United States. They are no longer confines to a particular class, or ethnic group, and are affecting females at younger ages” (Hagy, 188). Girls are striving to meet the expectations of thinness that these ads portray, even if it’s through unhealthy means, such as anorexia and bulimia.

Kin Hubbard once said, “We’d all like to vote for the best man, but he’s never a candidate”. Political parties consistently use deceit and manipulation as a way to sway voters away from their opponents and towards themselves. Our current Presidential Candidates are Hillary Clinton and Donald Trump. Some may say we have to choose between the lesser of two evils. It makes one wonder how these evils came so far in the running. The answer is simply they have excellent campaign Ads in addition to a really great poker face. Granted, not everyone is enticed by these “promising” campaign ads, but most people buy into them.

The media has a significant influence on our point of view, especially on teenagers who are still forming their values. Can you see the real you in the mirror? Body image is based on the definition of beauty. However, it used to be twisted by media. In the past, we were told to lose weight to fit in whether it is healthy or not. When you turned on TVs or opened magazines, all you could see was skinny girls wearing skinny jeans. Thus, you stopped eating donuts and went on a diet only because you felt ashamed which is entirely unnecessary. Pursuing unrealistic thinness was exactly why eating disorders increased. Nonetheless, something has changed. We have replaced “skinny” with “fitness” and take health more serious. In fact, there is a standard

Dissatisfaction and the feeling of uselessness overcome many women’s emotions and can develop serious mental, physical, and emotional changes to their body internally. “…exposure to magazine photographs of super-thin models produces depression, stress, guilt, shame, insecurity, body-dissatisfaction, and increased endorsement of the thin-ideal stereotype” (Rationis). The effect that these standards are having on women is unacceptable because no one should feel stressed or guilty by the way their body looks. The Dove Real Beauty Campaign “promotes itself as a progressive force for women, aligns itself with certain feminist ideals and scholars, engages in ‘grass-roots’ partnering to raise millions of dollars for eating disorder organizations…” (Johnston 943). This logical campaign helps women all around to gain self-esteem and promote an accurate standardization of female beauty. Due to the dissatisfaction, many girls have suffered from eating disorders. Eating disorders can cause many malfunctions to the body on the inside and outside. Liver and digestion system problems are likely to occur and so is excessive thinness and skin conditions. 90% of girls suffer from eating disorders. The fact that that many girls suffer from eating disorders because they feel the need to change something about their

In writing it’s important to have an understanding of what you’re trying to convey for your audience in addition to how you you will present your ideas. Effective communication extends beyond having well organized writing expressed in complete and coherent sentences. The style, tone and clarity of writing must also be considered, as they are constantly changing relative to the audience. Again, analyzing one’s audience and purpose is essential to successful writing. Appropriately, when choosing the most effective language, it is important to consider the document objective as well as the reader. In essence, this idea of effective use of language has been the overarching theme of this online English course. Each writing assignment

The problem I am addressing is how to help teenage girls resist pressure from advertisers to look thin. I will be proposing ways to change people’s specific attitudes and behaviors that will potentially close a gap between what is happening and what should be happening. The goal is not to educate or increase awareness about this issue because it is a very widely talked about topic. The ‘problem’ is that teenage girls (who) should not be peer pressured to look thin (what) in today’s (when) society (where). What is happening today is that teenage girls have this societal pressure to look thin. This is mostly due to companies and advertisers putting out campaigns with smaller, thinner models and celebrities. With the rise of technology, people are becoming more and more influenced by what they see on television, the Internet, and social media. Teenage girls see these beautiful, thin celebrities and aspire to look like that. Girls are more vulnerable than ever today and some will do just about anything to give in to the pressure and try to look like someone else. What should be happening is that companies and advertisers should use a more diverse group of woman when putting out campaigns. Beauty comes in all shapes, sizes and colors. They should be embracing the diversity throughout the world and show that off when advertising. This is impacting mostly teenage girls as their bodies are changing and as they are trying to figure out who they are. However, this pressure is not just

Persuasion is described as the deliberate process that intends to change an individual’s attitudes, behaviours or beliefs from their previous initial views and ways of behaving in society. Persuasive communication is widespread and evident all around us, including in central areas of politics, marketing and media. Burkholder et al’s (2003) findings support the idea that there are cultural differences evident in the effectiveness of persuasion, in which they found that shortly after the end of the Iraq war, surveys indicated that although Americans favoured the use of military action against Iraq by 2:1, Europeans opposed it by the same margin. There are four key factors that help influence persuasion amongst the masses, depending on their