Advertisement Analysis Essay

Meth is a drug that can cause its victims to become irrational; this drug can cause a person to hallucinate and obtain hypertension . The Montana Meth Project has created an advertisement in which a young man is picking at his arm and believes that there are bugs on him. The ad gives of a sense of depression and suffering because of its dark and dirty surroundings. It informs its audience to not do Meth, and by creating such a dreadful visual it scares the audience away with not lone the message, but with the picture itself.

Visual arguments can be very useful in terms of passing a message along to the public. Common examples of an advertisement would be seen on TV ads, possibly a poster, billboard, and commercials. An ad that caught my eye is a powerful image portraying verbal abuse. It shows a man screaming at a woman with a fist coming out of the man's mouth and punching the woman in the face. It basically relays the message of how verbal abuse is just as bad or hurtful as physical violence and abuse. This ad also attempts to target the emotion of the viewers. Her facial expression is key in this ad. There are no textual elements but the picture is strong enough to the point that texts is no longer needed. The ad does not put us in the situation but it shows us how verbal abuse can be extremely hurtful. Collingwood argues that other sentient beings are able to engage with art and get a sense of the ‘total imaginative experience’ that prompted it. Collingwood mentions that “There is a particular process of recognition that happens which, if the art has succeeded in communicating on more than a purely idiosyncratic level, leads to enhanced self-knowledge, and by extension an enhanced collective self-knowledge. Given the fundamental formulation of the artistic process, and especially given the unavoidable loss of intensity of feeling even for the artist, then clearly the engagement of the fellow sentient being is not one of the equivalence with that of the artist, but an imaginative engagement based on the stimulus to hand, be it poem, sound of tactile art.” (Swale.

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

Like mentioned in the reading, “The depiction of nature in advertising disconnects and estranges us from what is valued, and we attempt to reconnect through products, creating a circular consumption.” Moreover, the media is the

One of the ways that photography limits our understanding of the world is through the manipulation of images to trick us. In cigarette advertisements, the picture of the cigarettes is edited with vibrant colors and little details to the point that it starts to persuade the viewer to think that smoking is good. This is how companies manipulate their images to fool us. Others claim that it does not matter because the point that the advertisement is trying to make is that cigarettes are harmful, but this does not go through the viewers heads because

We are as corpses are. Ashes to ashes, dust to dust. Not quite an apt description of the cycle of life and death because it ignores the moisture of both. From the water of birth to the mud the flesh lies in and later putrefies into, life blood, sweat, tears, and not to mention urine. Life is as much water as it is the thirst for it, to be pissed out, and drank again. There are more individual bacteria cells in your body than cells that make up you. You are less you in quantity than you are you. At the moment of your death they will multiply and mutiny, feasting upon you. Life thrives on death. The vulture must dine, the flower must grow.

Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.

Nelle Harper Lee was born on April 28, 1926 to Amasa Coleman Lee and Frances Cunningham Finch Lee. Her father, a former newspaper editor and proprietor, was a lawyer who also served in the state legislature. Lee grew up in the small southwestern town of Monroeville, Alabama. As a child, Lee was a tomboy and an intelligent reader; she enjoyed the friendship of her schoolmate, Truman Capote.

The ad, for "Creatures", shows an image of a moose eating grass. On top of the ad is the text “There’s plenty of room for all God’s creatures. Right next to the mashed potatoes”. On the bottom is the text “Saskatoon: STEAKS – FISH – WILD GAME”. The theme for this advertisement is: The meat is here, eat it. The purpose for this ad is to convince the audience to eat at the Saskatoon restaurant. The intended audience for the advertisement is hunters. The image of the moose eating the grass is something hunters know they want to be eating; they can better relate and analyze the reason for them choosing the image of the moose eating the grass. The image implies that the Saskatoon

Today’s world is filled with advertisement, whether it is in public areas, automobiles, or even on television. The world is filled advertisement and it has been part of society’s everyday life. The advertisement being presented today is AT&T, an American multinational telecommunications corporation. The advertisement takes up an entire page. The visual shows an AT&T cell phone along with a panda bear surrounded with bamboo sticks. The cell phone is located between the bamboos and takes up approximately ⅕ of the page. The panda is hiding behind the bamboo, but the panda’s face is still visible. It appears that the panda is looking at the phone with amazement. Excluding the cell phone and the panda, the colors that are shown in the advertisement are green with a mixture of yellow. The bamboo has designs of hands and some have more fingers raised than others. Some fingers are even longer than others. The bamboo also has the hands facing in all different directions. On the bottom fifth of the page, the text says “More phones that work in more countries,

This is an anti-smoking advertisement geared towards parents of young children. The advertisement is overall plain and simple; it gets straight to the point when you look at it and utilizes a dark theme. This anti-smoking advertisement is trying to evoke a sense of “parental guilt” into parents who smoke. The way the advertisement is able to do this is through the use of an optical illusion, use of text and the use of negative space.

When trying to make an argument or persuade someone, images can be powerful tools. They can convey complex ideas that text alone cannot. Images also possess the ability to be simultaneously simple and natural while playing with the wits of the viewer. The Australian Red Cross Blood Service (ARCBS) is a part of the International Red Cross that seeks donations of two varieties for assistance in medical treatments namely cash and blood. The image that I have chosen is an ad print published by the ARCBS with assistance from a reputed ad agency M&C Saatchi. The advertisement proposes that though one of the two means of the donations is not familiar among the crowd, it is equally important as the other and tries to attract the readers towards

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

Even if these advertisements do not cause some people to immediately go out and by the products, “commercial images linger in their minds, leaving shadowforms that shape perception and experience.” (Yehnert 4) This idea is portrayed in White Noise when Jack and Murray go visit the Most Photographed Barn in America. (DeLillo 12-13) The image mediates everything, for the barn would be nothing special at all without the advertised title of “the most photographed”. Knowing this about the barn, viewing it becomes “a new way of seeing and being”. (Yehnert 4) Murray seems to be one of the only characters in the book that truly realizes and appreciates this phenomenon and points out that once you’ve seen the advertisements for the barn it becomes impossible to actually see the barn itself. These images referring to

Welcome campers back to The Science of Superpowers! Before beginning today’s activities, find the nearest phone booth, don your red cape and have campers share what they know about Superman. What superpowers does he have? Who is his alter ego? Add to the conversation by either reading directly from the Background Information or by ad-libbing in your own words. Then, challenge campers to name any other superhero or villain with the ability to fly as they prepare for the next activity.