A Plan For The Low Calorie, Frozen Microwaveable Food Company

4. You are now familiar with government and how it plays a role in our economy. What are the advantages and disadvantages of governmental involvement? What changes would you make to improve government’s role?

The United States government has passed 81,883 rules over a nine year span according to audiotech.com. All the regulation passed the last nine years cost the average business owner with about twenty employees over 212,000 dollars extra per year. In total American business owners had to pay over $1.75 trillion to comply with government regulation. The involvement of government in business operations is becoming counteractive. It should be up to the business owner on how he would like to promote his business because it’s his investment that is being but at risk. The government has increasingly been interfering and passing laws on how businesses should operate, from smoking bans, medical coverage too how a business can hire or fire people. The government shouldn’t be so involved on how business operate to include the processes of hiring and firing employees.

Regardless of the nation of the business may be operating in, all aspect of any business must comply by the laws and policies of businesses set by the government of that nation in order to success. Political policies often alter business legal regulations and thus leading to business opportunity, such as taxation rates, WH&S standards, public safety and health policy, and environment policies all contribute to business success. An example of recent government policy is Carbon Tax. The

It is very vital to implement rules, regulations and guidelines that are necessary so that individuals and organizations remain in compliance with the law. These set of polices help protect an organization from possible legal action or being penalized. It also, allows everyone to understand what is expected of them within any nature of business. Without guidelines and policies set forth by the government more than likely it would result in a breakdown in social structure, and it would result in unjust circumstances. Over the years the United States government has set many business regulations in place to safeguard consumer’s rights, protect society and hold corporations responsible for the power they have in our

The main topics or laws that I have learned are Business Structure, Government Regulation, and Legal Environment Business. I work for a Casino, so I know we used these three topics. Business Structure is a organization framework legally recognized in a particular jurisdiction for conducting commercial activities, such as sole-proprietorship, partnership, and corporation. Most types of government regulation involve the setting up and enforcement of standards for conducting legitimate activities. My concern here is with government regulation of business or economic affairs by municipal, county, state, and Federal politicians and bureaucrats.

Consequently, most low-calorie microwavable firms that are producing healthy meals has an objective of driving additional purchase of profits from other baby boomers that are representing over 60% of the category volume. This is because they are for an added marketing approach specifically effective regarding competitive pricing so that managers focus on its retail strategy (McGuigan, Moyer & Harris, 2014). As a result, Nestle, which is the producer of Lean Cuisine, has recorded a loss from contracting a low- calorie frozen, microwavable food industry.

There are many advantages and disadvantages to having the government regulate businesses. The government also affects many things I encounter daily. From schools, roads, and taxes I pay for goods, the government plays a huge role in each of these.

A discussion of how the governments have a specific impact on the company and its industry.

Today’s highly competitive business world forces companies to create different tactics and relatively rely on multiple pricing strategies to conduct business.

The goal of this project will be to provide an outline for managers in the low-calorie, frozen microwaveable food industry that can help them in anticipation of raising prices when selecting pricing strategies for making their products response to a change in price less elastic. As reviewed in the previous assignment, a healthy lifestyle is a hot topic in today’s world and providing options to consumers for healthy food options continues to grow. In order to adapt to what consumer demand is in a growing health conscious society, companies need to provide quality goods to serve those demands. The balance that needs to be found between the company producing the good and the consumer that is demanding the good is to ensure profit, but

If the elasticity of demand is greater than one, then the demand is elastic, and if it is less than one the demand is inelastic. If demand is equal to one then the demand is unit elastic. Therefore, inelasticity implies that the product is a necessity to the consumer. With this in mind, a company must make the appropriate decisions based on analysis of the market, and a plan must be made in order to follow the anticipation of price changes. First, the company should review the substitute goods in the market and their pricing strategy. The more the number of substitutes are in the market, the higher the elasticity of low calorie microwavable foods will be. Consumers should not have he choice of multiple substitutes in the market because this raises the risk for the company and its demand is lessened due to the any choices consumers will then have. However, if there are only few substitutes available, then the producers may keep the price high in the market for their product. Market power is a huge factor when considering price change for a company. Market power is determined by the elasticity of demand of the product. The firm can set higher mark-up prices over their marginal cost if they know that customers will not shift to another product in case of price increase. Hence, the firm or the producer should consider the cross price elasticity of demand of their product. Second, when considering the expected changes in price the

This is a follow up to the previous two assignments for the low calorie frozen microwaveable food company and how the company wants to expand and make long term budgeting decisions. With facing increases in costs and also the expansion this assignment will answer the basic questions for review about what the company can do to be able to move ahead with these challenges and come out profitable.

Price interacts with all other elements of the marketing mix to determine the effectiveness of each and of the whole. The objectives that guide pricing strategy should be a subset of the objectives that guide overall marketing strategy. Thus, it is probably wrong to view price as an independent element of marketing strategy or to assert that price, by itself, is a central element in the marketing mix.” (Webster, 1979)

The government provides the legal framework and the services needed for a market economy to operate effectively. The legal framework sets the legal status of business enterprises, ensures the rights of private ownership, and allows the making and enforcement of contracts. Government also establishes the legal "rules of the game" that control relationships among business, resource suppliers, and consumers. Discrete units of government referee economic relationships, seek out foul play, and impose penalties.

Price, which is one of the most important elements of the marketing mix, can be difficult to get right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005).