A Positive Note For Advertising

858 WordsMar 28, 20154 Pages
A Positive Note for Advertising So many people are intimidated by the word marketing. They may not realize it, but marketing is a part of their daily routine and they will use it for the rest of their life. Singles use marketing theories to find love, parents to convince children to behave, and teachers to sell knowledge to the classroom. Anytime someone successfully convinces or sells another person on their idea, or product, they likely used elements of marketing without even realizing. In light of this, one of the most basic, and sometimes naturally used marketing developments has been brought about by the emergence of positive psychology. The science of positive psychology is leading to formalization and acknowledgement of marketing ideas that have been components of successful marketing campaigns for ages, such as strength-based marketing and psychological marketing. Understanding positive psychology’s influence on marketing gives consumers a chance to see how companies are using it to increase brand recognition and customer retention, as well as for developing stronger “word of mouth” marketing. According to a 2006 article in the American Marketing Association’s Journal of Marketing employee’s emotions have a significant impact on customer interactions. In another fascinating and more recent study published in the Plos ONE Journal in 2014, researchers found that the emotional effect a rainy day had on people in one area was duplicated in the emotions of people in
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