A Project Report On Internal Business Environment Of Godrej Consumers Product Ltd

Looking at the history of the organisation, it has come a long way since 1979 in developing its brand, reputation and presence in the market. However, with a number of factors outside their control, the main issues that the organisation faces are:

“This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion.

The mission, organizational structure and the strategy of the company, indicates that the company is growth oriented and aims to provide excellent services to its customers. However, lack of COO indicates that the company's decisions making seems to be centralized. There are some positive aspects indicated by the mission and the strategy of the company. It clear that the company focuses on their customers and they aim at differencing their products through branding. It also worth to note that the company's strategy is incorporated in its mission of product

You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management.

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“I, Mihir Birua do hereby declare that the report is my individual effort and that no part of the report is copied from published/unpublished sources without proper citation”.

The internal stakeholders should include the board of directors, top managers, middle managers, and the staff. Their values and opinions towards the core purpose and values of DJJ are indispensable and important. Developing some surveys and organizing the meetings among the staff are helpful ways to learn and exchange ideas and thoughts about DJJ’s mission and values. The surveys may include the degree of staff satisfaction about the current mission statement and, in case if disagreement, include ways to change and improve the statement. Then, targeting the “customers” that DJJ would mainly serve and focus on is an efficient way to identify the external stakeholders and clarify the core purpose of DJJ.

By my signature below, I confirm that the work contained here is my own, I have received no outside assistance and have properly cited and referenced any external research that has been incorporated in my answers. I have fully complied with UMUC's Policy on Academic Dishonesty and Plagiarism (Policy 150.25). Failure to properly credit your research sources is a violation of this policy.

“I declare that I am the sole author of this assignment and the work is a result of my own investigations, except where otherwise stated. All references have been duly cited”

“We certify that the attached work is entirely our own, except where material quoted or paraphrased is acknowledged in the text. We also declare that it has not been submitted for assessment in any other unit or course.”

“I, Shweta, do hereby declare that the report is my individual effort and that no part of the report is copied from published/unpublished sources without proper citation”

source of information in the report, you give the name(s) of the author(s) and the date of

“This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion.

This assignment, as part of the Marketing module examination, will first include a marketing environment analysis of Wm Morrison Supermarkets PLC for both the internal and external environment of the company. Secondly, a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis will be conducted followed by strategic recommendations concerning the company’s future operation. Prior to the above-mentioned contents of this assignment is a brief description of Wm Morrison Supermarkets PLC’s profile. Last but not least, a paragraph at the end of this assignment will conclude all of its contents.

In a global environment, the strategies that managers pursue have a significant effect on a business performance as compared to the competitors. Hill and Jones define strategy as a set of actions that a company’s managers put in place in order to increase performance of the company (2013). When the strategies lead to a superior performance of a company relative to its competitors, then the company is said to be at a competitive advantage. This is a case study of Federal Express, in the small package express delivery industry. It