A Project Report On Marketing Essay

Lastly, I offer my regards and blessings to all of those who supported me in any respect during the completion of the report.

It is pleasure to acknowledge those who have contributed to this project directly or indirectly, though it will be still an inadequate appreciation of their contribution, we here by acknowledge the names of the people to whom we shall always remain grateful.

Wentworth Industrial Cleaning Supplies is an organization whose potential is currently clouded by their lack of competitive strategy. Through analysis of their current situation, several key issues were identified:

Firstly, I would like to that my supervisors Dr. Jacqueline Whalley-Ogier and Prof. Ajit Narayan for their guidance throughout the project. They helped me and my team so much in decision making and progression of this project. Their constant feedbacks and optimistic viewpoint gave us the great motivation and also made us belief in ourselves and in our ability to complete this project.

When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.

At last but not least gratitude goes to all of my friends who directly or indirectly helped me to complete this project report.

This project has been a good learning experience on behalf of me and I would love to specify my sincere feeling to all or any of those who guided me throughout the project and appreciate suggestions of those individuals without whom this project wouldn’t be completed with success.

I owe my heart full thanks to a lot many people who have helped and supported me during the undertaking of this project. It would not have come to bear fruit without the sincere efforts of all the concerned people involved, and I shall remain deeply indebted to them always.

I would also like to thank all the other people who have helped me in doing this project and for their immense support and cooperation in every possible way during the project work.

A project without adequate direction is like a ship without its navigator. A successful story is incomplete without paying tributes to those who inspired it. From the bottom of my heart, I would like to acknowledge all those people who guided me for preparing this report, which was a great learning process for me.

At this point of time I would like to take this opportunity to express my heartfelt gratitude towards my head of the department Dr. J.K Srivastava for his prompt and timely help and valuable suggestions during the development of this project.

I would like to thank and appreciate the comments and suggestions given to me by Ms. Vatsala Verma for her excellent supervision and encouraging discussions that helped us in having a greater in-look into the project.

In addition, we would also like to express our gratitude towards our parents and our amazing colleagues for their kind co-operation, tremendous support and encouragement throughout the whole project which helped us in the completion of it.

| ACKNOWLEDGEMENTAt the Outset let me express my sincere thanks to IILM who provided me this golden opportunity of undergoing in project.It is always a difficult task to acknowledge all those who have been a tremendous help in an academic project of this nature and magnitude. The successful completion of the project is accredited by those people who made it possible.Nevertheless, I would like to extend my sincere gratitude towards the people who have devoted their time and ideas and played an individual part in the making of this project. It is indeed a great pleasure and

I would not forget to remember Prof. Suresh Pattanayak, Prof. Rupesh Kr. Tiwari and all faculty members for their unlisted encouragement and more over for their timely support and guidance till the completion of our project work. I heartily thank our internal project guide, Dr.R.S.Mohan, Dean , Department of Management, for his guidance and suggestions during this project work. I am extremely thankful to all those persons who have positively helped me and customers who respond my questionnaire, around whom the whole project cycle revolves.