A Project Report on Britannia Industries Ltd

1463 Words Mar 27th, 2011 6 Pages
INTERNATIONAL MANAGEMENT

A PROJECT REPORT ON BRITANNIA INDUSTRIES LTD
Submitted to Dr. A.K.Sengupta

Submitted By, Nivedita Birdawde
MBA

Britannia Industries Limited is an Indian company based in Bangalore that is famous for its Britannia and Tiger brands of biscuit, which are highly recognized throughout the country which was founded in the year 1982.
Britannia is one of India’s leading biscuit firms, with an estimated 38% market share.

Major Activity: The Company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy products.
Dairy products contribute close to 10 per cent to Britannia's revenue. Britannia holds an equity stake in Dynamix Dairy and had outsourced the bulk of its dairy products
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Britannia planned to source most of the products from New Zealand, which they would market in India. The joint venture will allow technology transfer to Britannia.
Britannia and New Zealand Dairy each holding 49% of the JV, and the remaining 2 per cent held by a strategic investor.
In 2009, Britannia-Fonterra joint venture dairy business restructured.
Britannia acquires entire stake of Fonterra BNZF name changed to Britannia Dairy Pvt. Ltd.

Wadia Group acquired stake holdings from Group Danone and becomes the single largest shareholder in BIL

In April 2009, it acquired Strategic Brands Holding Company Limited
On April 28, 2009, it acquired additional interest in Britannia Dairy Private Limited.
In March 2010, it acquired Britannia and Associates (Mauritius) Private Ltd.

Share Holding Pattern Of BRITANNIA... (In %)

MAJOR INDUSTRIY CONTRIBUTORS
Britannia’s competitors are Parle product ltd, Priya Though Britannia is the oldest company in the Indian market but the company is facing tough competition.