A Project Report on Customer Satisfaction of Maruti Suzuki

7331 Words Jul 19th, 2011 30 Pages
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A Project Report on Customer Satisfaction Survey of Maruti Udyog Ltd.

MBA (INDUSTRY INTEGRATED) SEMESER - 4 SUBMITTED BY:Vinay Krishna Dasi PROJECT GUIDE Mrs.Rashi Ghagade INTERNATIONAL INSTITUTE FOR LEARNING IN MANAGEMENT BUSINESS SCHOOL IILM BS KNOWLEDGE TOWER, SECTOR 11/20, BELAPUR, NAVIMUMBAI 400614
EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT UNIVERSITY

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EIILM UNIVERSITY 2010

CERTIFICATE This is to certify that Mr.Vinay Krishna Dasi (Enrollment No:- EIILMU/O8/F0726) has successfully completed a project / training entitled, “A Project Report on Customer Satisfaction Survey of Maruti Udyog Ltd” in partial fulfillment for the requirement of MBA (Industry Integrated) program.

Signature with Date

Project / Training
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The study widely concentrates on the level of satisfaction amongst customers for which I did Exploratory Research to check the satisfaction level amongst the customers of Maruti as the popular punchline also says “Count On Us.”

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MARUTI UDYOG LIMITED

Maruti is India's largest automobile company. The company, a joint venture with Suzuki of Japan, has been a success story like no other in the annals of the Indian automobile industry. Today, Maruti is India's largest automobile company. This feat was achieved by the missionary zeal of our employees across the line and the farsighted vision of our management. The Company Mission: To provide a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets. The Company Vision: We must be an internationally competitive company in terms of our products and services. We must retain our leadership in India and should also aspire to be among the global players. Their focus is on: • Building a continuously improving organisation adaptable to quick changes • Providing value and satisfaction to the customer • Aligning and fully involving all our employees, suppliers and dealers to face competition • Maximising Shareholder's value

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• Being a responsible corporate citizen At Maruti, they have a clear perspective on manpower. They see it as a unique resource, in the sense that optimal productivity of other