A Project on Apple Inc.

Revenues are recognized in a net basis and only commissions they retain from each sale are reflected under the company’s financial statements.

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Apple incorporation, previously known as Apple Computer, is a multinational corporation that not only produces personal computers, consumer electronics, computer software, and servers but also a digital distributor of the media content. It has chain of retail stores known as Apple Stores. However, company’s information is summarized below:

One advantage Macintosh has is its virtually impenetrable defenses against computer viruses and hackers. There are very few viruses that affect Macintosh computers as programming in the operating system changes vastly with each new version. This makes it much more difficult to create a virus, and greatly

They also pride themselves in quality with attention to detail and top grade components. The customer support ranks the highest in all the personal computer market supporting software and hardware issues. The support has multiple options including chat, phone, and in store support. They also feature a easy to use operating system and no unwanted software making the operating system simple to use. They also don’t require you purchase security software since Mac’s do not get viruses making them more secure. That is just a couple benefits of the Mac over the PC and if you watch their commercials you find out so much more. The personal computer market is extremely large with around 75% of adults in the United States owning one(ExtremeTech). Apple has many competitors such as Lenovo, Dell, HP, ASUS and many more because anyone can make a PC that runs Windows. However only Apple can make a computer to run their operating system,

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”

The argument we often hear from PC users is that the cost of a Mac is too high and they can purchase a machine with the same power as a Mac for less. Although the cost of a Mac is relatively higher about 400-600 in the long run the higher cost and the value of the Mac will outweigh the pc. Lets take the new 27” IMac into consideration. First off the amount of pixels used is well above and beyond the HD quality of 1080p. To purchase another computer screen with this amount of pixilation will require a screen larger than 30” and with a price tag well above 1000 dollars. Secondly it ships with a wireless keyboard standard and with the new wireless multi touch mouse. The first desktop of any

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

For nearly twenty years, Apple computers have been the industry standard for creative industries such as publishing, advertising, digital music and video editing, and graphic design. Apple computer and peripheral products include Macbook and Macbook Pro laptops, iMac and Mac Pro desktops, as well a line of flat-panel displays and the

Stephen Woziniak and Steve Jobs founded Apple Computer in 1976, which was called the Apple I, then in year 1978 just two years after, Apple II was introduced. More than 10,000 units were sold which relatively was a success, Macintosh (Mac), which dramatically change personal computer. iMac, iBook, iPod, iPad, iPhone, and other come from the lineage of Apple.

Apple Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

In this reflection paper I’m going to talk about two topics. There are designing and managing the product and promoting product.

Despite this Mac has continued to gain popularity in the market. It 's programs have proved to be more stable than Windows, as a result of this hardware for the systems generally last longer as well. This is due to the fact that Mac systems have more features that monitor and regulate the activities, temperatures, and functions that can wear a system down faster. Mac computers also become known for their vivid aqua screen. Because of this many graphic designers, special effects editors, and even musicians have switched to using Mac computers. Even despite their price, which to this day remains higher than the competition, Mac still shares a steady part of the market and its popularity continues to grow. One of the biggest things that has kept Apple very competitive in the market is their version of the tablet. They have also developed the iPhone and the iPod. Apple was the first to not only create these devices but also they made these devices work with each other in a way that no other company has done with any of their devices before.

I undersigned ………………………a student of T.Y.B.B.A., here by declare that the project work presented in this report is my own work and has been carried out under the supervision of prof. Kuldeep Jobanputra of R.P.Bhalodia College, Rajkot. This work has not been previously report submitted to any other university for any other examination.