A Project on Ipl.

10660 Words Mar 16th, 2013 43 Pages
A PROJECT REPORT ON
MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL)

SUBMITTED BY
BHAVIK K. SANGHVI
THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES
(V-SEMESTER)

PRAHLADRAI DALMIA LIONS COLLEGE
OF
COMMERCE & ECONOMICS, MUMBAI - 400 064

TO THE UNIVERSITY OF MUMBAI IN PARTIAL
FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES

ACADEMIC YEAR
2011-2012

DECLARATION

I, Bhavik K. Sanghvi student of T.Y.B.M.S. Prahladrai Dalmia Lions College have completed the Project on

Marketing Strategies of Indian Premier League

For the Academic Year 2011-2012.

The information given in this project is true to the best of my knowledge.

Bhavik K. Sanghvi

CERTIFICATE

I Prof. Dr. A. M. Bhende hereby certify that Bhavik K. Sanghvi student of
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The governing council consists of Chairman and Commissioner Lalit Modi, Sunil Gavaskar, MAK Pataudi and Ravi Shastri, Rajiv Shukla, Chirayu Amin, Inderjit Singh Bindra and Arun Jaitley.

Although it is going to be a franchise system, some foreign players have already been contracted by the BCCI to play in the INDIAN PREMIER LEAGUE (IPL).

Fixtures

Each team will play the other 7 teams home and away, the top four teams at the end of the group stages will go through to the semi finals.

Format

8 teams
16 players in a squad

INDIAN PREMIER LEAGUE (IPL) as a Product:

Position in the BCG Matrix:

Is INDIAN PREMIER LEAGUE (IPL) just a product now ?

Is INDIAN PREMIER LEAGUE (IPL) only for money minting ?

What is its position in the BCG MATRIX ?

The Indian Premier League going to be held in South Africa will mainly be a television product for the Indian market and the crowd attendances will be no more than a bonus, according to a former cricket administrator.

Arthur Turner says that hosting of INDIAN PREMIER LEAGUE (IPL) in South Africa is not a coup for the country as the tournament was shifted out of India due to security reasons.

“It is hard to see how eight foreign teams playing 59 matches in a foreign country will capture the imagination of the South African public. Sure there will be a curiosity factor but nothing more. Durban will probably be

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