A Proposal For A New Communication Structure

All businesses understand that they must use effective communication in order to do well as a business, without communication the business will be a mess and would not run successfully. Using communication allows the employees and offices to stay up to date with the businesses progress and what is currently happening. To use effective means of communication all employees would be in a way trained in order to understand communication and use the most effective means for it. This is done in advance to checking that communication is understood by the recipient.

To be an effective communicator in an organization, one needs to be o alert of both formal and informal communication. Also knowing how the organizations interact with employees through mutual adjustments, direct supervision, and standardization. The traditional model of communication is often used in corporations today. The traditional model states that information mainly travels downward, from managers and supervisors, to the regular employees.Decision making is the responsibility of the organization's manager, and since employees like to know what is happening, they usually find out information from the grapevine.

Communication is define as “Two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. In general, communication is a means of connecting people or places. In business, it is a key function of management--an organization cannot operate without communication between levels, departments and employees”

“Culture consists of the symbols, rituals, language, and social dramas that highlight organizational life, including myths, stories, and jargon. It includes the shared meanings associated with the symbols, rituals, and language. Culture combines the philosophy of the firm with beliefs, expectations, and values shared by members. It contains the stories and myths about the company's founder and its current leading figures. Organizational culture consists of a set of shared meanings and values held by a set of members in an organization that distinguish the organization from other organizations. An organization's culture determines how it perceives and reacts to the larger environment (Becker, 1982; Schein, 1996). Culture determines the nature

Communication is the exchange and flow of information and ideas from one individual to another via the usage of the mouth. This can be through the telephone, fax mail, email, or the aspect of using the face-face entity at the workplace. Basically, this document will illustrate in detail on how to undertake the approach of involving better and improved communication ways that lead to better and positive outcome of the firm. In essence, this shows that the paper is intended to bring about a positive outcome that would be influenced by the presence of improved communication links within a workplace environment (Perkins, 2010).

In conclusion, managing communication in the organisation is important so as to perform basic functions. Managers should be effective communicators with high levels of fluency and professionalism and must be aware of the communication cycle to achieve team goals. Effective communication within the workplace like in the company’s technical office keeps the team involved in the delivery of customer focus which increases commitment to the organisation and make for a better relationship and understanding within the team. An effective communicator understands the communication process using the appropriate communication channel such as verbal, non-verbal or written communication. The correct use of the process helps to uncover barriers and determine effective preventive steps to avoid those barriers. Furthermore, within the communication cycle, it is essential to get regular feedback, which also helps evaluate and improve the communication process which in turn can be used as a basis to develop personal development plans, identify communication strength and weaknesses

Communication is the conveyance and flow of ideas from one person to another. The exchange of information takes place through letters, words, symbols and nonverbal behaviors. It involves the transmission of ideas from the sender to the receiver. Communication is effective only if the receiver fully understands the transmitted information. Many problems and failures occur in organizations due to poor communication. Objective and goals fail due to misunderstandings in the organization. Effective communication provides a chain of understanding to all participants in the organizational framework. It promotes the flow of information both vertically and horizontally.

Organizational culture is not a new concept in the world of organizational behavior. Yet despite its age, it still has many varied definitions as well as philosophies on its importance and impact to the success of a company. One definition is that organizational culture is a cognitive framework consisting of attitudes, values, behavioral norms, and expectations shared by members of an organization (Greenberg, 2013, p. 368). Greenberg (2013) further explains organizational culture through an analogy of a tree. Organizational culture are similar to the roots of a tree.

In the 1980’s business experts began to realize the root to organizational success or failure is through its culture. The culture of an organization is the belief that guides each employee in knowing what to do and what not to do and it also affect the public perception of the organization’s brand. Therefore culture is the shared social knowledge within an organization regarding the rules, norms and values (Colquitt, Lepine, & Wesson, 2012). Although, no two cultures are alike, there are components and characteristics that help business experts to define an organization’s culture.

Organizational culture are the shared beliefs, values, and assumptions in an organization (Wall, Corbett, Martin, Clegg, & Jackson, 1990; Wall, Jackson, & Davids, 1992). These shared beliefs, values, and assumptions were demonstrated in the organizations of our readings. For

Business communication can be defined as the process of sharing information among business professionals, prospective customers, and affiliates who are associated with an organization. The essential skills of business communications are currently in demand and highly required for the workforce for the modern workforce. To be an effective communicator is to have the ability to respond with skill, confidence, and assertiveness and is pertinent to the quality and expertise business professionals considered for employment. Hence, knowing how to communicate properly in an organizational structure requires the skill of communication necessary to interact with different levels of management. In a world

Communication is a two-way activity between two or more people and occurs through various modes, some of which are used more commonly in some workplaces than others. Communication requires that all parties understand a common language that is exchanged with each other. Business Communication is communication used to promote a product, service, or organization. The business communication message is conveyed through various channels of communication, including the internet, print, radio, television, outdoor, and word of mouth. Business communication helps to bridge the gap between planning and execution. Efficient communication matters because business organizations are made up of people and also effective communication within organisation or outside the organisation increase the image as well as goodwill of the organisation in the mind of business partner, employees and consumer. Various research studies have been conducted on this subject and each study has consistently ranked communication skills as crucial for managers. Typically, managers spend 75 to 80 percent of their time engaged in some form of written or oral communication. Business wants and need people with good communication skills. Although often termed a "soft" skill, communication in a business organization provides the critical link between core functions.

COMMUNICATION , which is part of a function of management in business world & plays a major role in functioning the business. In workfull environment ,our returns of services will not be accomplished without a good way of communication Thus , in this report we will find, issues related to communication and what role does it plays in running of an business smoothly to achieve a goal, the issues related to communication & suggestion for good communication in business world.

The concept of culture has been linked increasingly with the study of organisation (Graves and Rouse, 1990). Nevertheless, Organisational culture is a set of beliefs, values, and norms, together with symbols like dramatized events and personalities, which represents the unique character of an organization, and provides the context for action in it and by it (Deshpande and Webster, 1989; Ravasi and Schultz, 2006; Xiaoming and Junchen, 2012). In other words, these organizational values in turn form out the standard norms and guidelines for the organization that makes it distinct from others (Van Maanen 1979).

We would like to express our special thanks of gratitude to our lecturer Mrs Aditi, who gave us the valuable guidance for this assignment.