A Reflection on Pepsi's Price & Income Elasticity Essay
LauraAshley Williams
Colorado Technical University
Author Note
This paper was prepared for [ECON212], [CS1301], taught by [Professor James Pirner] on [July 23, 2014]. Introduction
The product chosen was Pepsi. It is a product produced by PepsiCo, which is one of the world's top marketer of premium juices and soft drinks. PepsiCo offers products to over 200 countries and territories, and our Global Brands are our biggest sellers. Pepsi is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. PepsiCola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Pepsi is one of the world’s most iconic and recognized …show more content…

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