A Report On A Uniform Resource Locator ( Url )

1153 Words Oct 11th, 2015 5 Pages
A Uniform Resource Locator (URL) is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier, although many people use the two terms interchangeably. A URL implies the means to access an indicated resource, which is not true of every URI. URLs occur most commonly to reference web pages, but are also used for file transfer, email, database access, and many other applications. A query string is the part of uniform resource locator (URL) in the World Wide Web.
Domain name:
A series of alphanumeric strings separated by periods, such as www.hmhbooks.com, that is an address of a computer network connection and that identifies the
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Keywords:
Keywords are used to classify the site for search engines, but they can apply to your site in one of two ways. They are paid keywords or keyword advertisements and organic keywords.
Paid keywords:
These keywords are used in advertising campaigns that draw visitors to our site when they search for a specific keyword. If the visitors using a paid keyword advertising campaign, our site needs to be well optimized for the keyword that we are targeting, because visitors find through one of those advertisements they are searching for something pretty specific.
Organic keywords:
These keywords are used to find the site and we don’t pay for it. So, we can consider it as bonuses.
Importance of URL by analyst:
Web analysts should take care of the URL’s because it shows how to navigate into a particular page or site. For example if the user enter www.facebook.com in the address bar the page navigates into the Facebook login page. In the same way the visitor identifies by seeing the URL links like www.facebook.com/settings means the user is in Facebook settings page.
When the user types a URL directly into the address bar, that header contains no information about where the request came from. This is read by the web server as “no referrer” or “direct navigation.” That where the direct traffic comes from.
But in the case the user is on another website and clicks through a link to our website. In that case the web browser includes the referrer field of the header
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