A Report On Foot Locker

Competitive analysis is an essential part of strategic marketing where companies continuously monitor the business activities of its competitors gathering and analyzing industry information keeping up with the current trends and developments providing a perspective on the probabilities and possibilities of the future (Brannon and Divita, 2015). Athletics Supreme faces competition from its top three competitors. Dick’s Sporting Goods has made adjustments and shifted sales to meet changing trends in the area of sports now catering to serious athletes and children, and young adults at all levels of play. Foot Locker, Inc. is a leading retailer in athletic shoes and apparel mostly operating specialty stores malls across the United States. Walmart

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

Foot Locker Incorporated (ticker symbol: FL) is a U.S. based company that operates worldwide. Their services include the sale of various athletic equipment, sports apparel and products. According to their company background, as of the beginning of 2009 Foot Locker operates roughly 3,600 retail stores in 21 countries worldwide (“About Us"). Although Foot Locker provides their goods through both local retail stores and an online based “direct-to- customers” program, my risk management tactics will primarily focus on local retailers and warehouses and their risks. The five risks I have chosen are employee theft within the local branches and

Based upon the critical issues stated in the case, Wyatt wondered if LFL should consider bringing a Lobo shoe to market in partnership with Reebok. Was there retail potential in a signature product built around an emerging professional women’s player such as Rebecca Lobo? Did it make sense financially?

Stephan Curry and James Harden are two very successful and well-known basketball players. James Harden had the best season of his professional career before he and Curry were featured in a commercial for Footlocker. Harden wanted to keep it “fresh” by recording a new R&B song, subsequently Curry interrupts and tells him to keep it fresh by shopping at Footlocker. Footlocker’s commercial utilize persuasion techniques such as celebrities, new, and humor in order to sell their product. The Footlocker commercial’s audience is mainly aimed for those who watch professional basketball. If you decided to watch the commercial I must inform you that, James Harden’s singing voice may damage your eardrums.

Foot Locker traces its origins back to the year 1879, after Frank Woolworth opened his first store, “Woolworth’s Great Five Cent Store” in Utica New York. He was a New York native who was the son of American Civil war captain, John Hubbell Woolworth and his wife, Fanny Mcbrier (“Biography of Frank Winfield Woolworth” 2005). The couple married in 1851 and one year later, Frank Winfield Woolworth was born. His childhood was filled with memories of hard work and scarcity. Mr. Woolworth would work long hours on his father 's farm and would barely have enough money to scrape buy. This became evident when he took a trip to Watertown, NY to buy a 50 cent scarf for his mother and was ridiculed by shopkeepers for trying to buy with change. The trip also allowed the young man to come across another store where he was able to buy a similar scarf for 5 cents and a wide variety of other cheap goods. On top of that, the staff were much more courteous as they provided a satisfying attitude for all customers, regardless of social background. Such quality service prompted Mr. Woolworth to open his first store in 1879 that would mirror such quality to the public. His business model worked as he was able to incorporate his company in 1904 to become the famed “F.W Woolworth Co.”. Almost 50 years later, the company would surpass the one billion dollar value mark.  After that, Woolworth and Co. would acquire the G.R Kinney Corporation in 1965, the corporation that started Footlocker nine years

Second major competitor of Dick’s Sporting Goods is Foot Locker. According to Yahoo Finance, the company is an American sportswear and footwear retailer based in New York, New York and was founded in 1974. The company operates as a retailer of athletic footwear. Foot Locker sells more athletic shoes than any other retailer in the U.S. As of January 28, 2012, it operated 3,369 stores in 23 countries including North America, Europe, Australia, and New Zealand. The company employs 13,080 associates as of 2012.

Our interim report will discuss the company background, as well as financial ratios for Foot Locker when compared to Finish Line since Charm City Run’s financial ratios are not public records. We discuss strategic resources for Charm City Run, one being its organizational structure and its exceptional customer service. We will also discuss a possible opportunity for Charm City Run to expand their target market into a broader shoe market for consumers beyond the athlete industry. We go into detail about how the threat of substitutes poses a threat in our industry and possibly affects our opportunity for growth. Our appendix and references

Foot Locker Retail, Inc. is an American footwear and sportswear merchandiser that was established in 1974, but founded as a separate corporation in 1988. Foot Locker’s headquarters is located in Midtown Manhattan, New York City and operates in 23 countries worldwide with over 3,000 stores located throughout the United States, Canada, Europe, Asia, Australia and New Zealand.

Companies like Under Armour, Nike and Adidas/Reebok have high threats of substitute´s products. These companies share the sport apparel industry and are vulnerable to competitive pressure from the actions of buyers whenever they view that their products can be substituted for others. The availability of substitutes invites the costumer to compare performance, features, and ease of use as well as price. Under Armour’s major competitors are Nike and Adidas/Reebok because they have a similar or competing product offerings. The top sport apparel brands offer similar products and that is why each one of them needs to keep a high standard and produce good quality products in order for customers to keep buying their product.

The sportswear industry is growing and becoming more competitive so the will be new producers and entries in the market with new ‘’aces up their sleeves’’. More competition in the market

What and who is Foot Locker, Inc. Core Values and Visions Foot Locker’s vision is “to be the leading global retailer of athletically inspired shoes and apparel.” In order to achieve this vision, the company focuses on seven core values. The seven core values that the company follows are integrity, leadership, service, teamwork, excellence, innovation, and community (Annual Report, 2013). The action of integrity requires one to act honestly, ethically and honorably with customers and employees.

The athletic footwear industry includes all producers of shoes designed in an athletic style or for an athletic use. We define the active footwear industry as an industry that manufactures shoes for active lifestyles. The primary focus of this analysis is on the United States market as it represents roughly 32% of the overall footwear market (PRWeb,

Under Armour is a very popular and well-known brand throughout the world, there are many reasons why this is the case and why they are very successful as a company. Under Armour creates value for their customers in many ways, one of these ways is with their basketball shoes. Customers wouldn't want to buy shoes if they didn't think it would be durable and a good shoe. Customers can trust Under Armour’s basketball shoe because it is a shoe that somebody in the NBA wears. This shows that someone is willing to trust their million-dollar contract with their shoes to help them get their well-earned money, and that shows to confidence in Under Armour. Under Armour also gives many different options that the customer can choose from. They offer different technologies, materials, and articles of clothing. There are many different technologies they have, but I will only list a few. One of these technologies is cool switch, this helps athletes perform longer because the clothing will keep them cool and save them from sweating as much which helps save energy. Also, they offer many different materials in case a customer is allergic to a certain type of material there is always another so that they don't lose a customer. They also offer all different types of clothing so that whatever you need they'll have. Based on this research it proves that Under Armour has done so much to get where they are and be as successful as they are.

In the surroundings of this Adidas retail store, we can find different competence from another retail stores such as Nike, Puma, and a bunch of different sportswear retailer (Foot Locker, Finish Line, and Modell’s)