A Report On Groupon 's Planning Activity Essay

974 WordsMar 10, 20164 Pages
INITIAL STATEMENT I will give a letter to our potential investors/public that will summarize our Groupon’s Planning activity in order to be a publicly traded firm. The purpose of this letter is to inform the public of the following: how Groupon works; how we do business successfully and differently from any others; what achievements we have done; our financial viability and credibility; what we have strong and unique culture of service in order to be competitive (consistently producing the highest quality product in the market). Our goal is for the potential investors to be aware Groupon’s real situation and our powerful business opportunity. I. COMMUNICATOR STRATEGY Objectives, Style and Credibility 1. My Objectives: · General – to inform the potential investors of the following: how Groupon works; how we do business successfully and differently from any others; what achievements we have done; our financial viability and credibility; what we have strong and unique culture of service in order to be competitive (consistently producing the highest quality product in the market). · I will persuade by stating that Groupon has strong, prominent, professional and unique capacity to expand more widely in short period of time. Groupon investment opportunity would be the best option. · Communication – As a result of this communication, my audience will have a real and positive opinion about the Groupon and have a decision to

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