A Report On Heritage Hotel

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Heritage hotel is located in the heart of the Auckland city. It is one of the most historic landmark building and hotel in Auckland. Every guest needs a home away from home either for one night stay or long stay. Heritage hotel provides much more than this. Heritage hotel offers range of accommodation options depending on the customer’s choice and budget. The specialty of Heritage hotel is that it gives the choice from two accommodation wings, the hotel and the tower. The hotel wing is part of the original art deco department store and the Tower wing is an addition constructed in 1999. Both the wings provide Kitchenette in their guest room.

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This article is going to discuss Porter’s five force analysis for the Heritage hotel. The main competitive force and factors within those force and factors within those forces will determine the feasibility and potential profitability in the hotel. The collective strength of these factors determine the ultimate profit potential of an industry. Five forces include Competition in the market, Threat of new entrants, Threat of substitutes, Power of buyers, Power of suppliers. Porter’s five force model is basically the best way to answer of the questions that arises due to the increasing competition in the market for an existing company or starting a new business. Five force model looks at the basic five factors that can help a business to be profitable as compared with the other business in the
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