A Report On Internalization Of Kenworth Hotels

Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social

Corporate social responsibility (CSR) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism that has business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered stakeholders. CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers. Development business ethics is one of the forms of applied ethics that examines

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Corporate social responsibility (CSR) is a term used to describe a company’s efforts to improve society in a certain way. These efforts range from donating money to an organization such as a nonprofit organization, to implementing environmentally friendly policies in the workplace. This idea is not required for companies; instead it is something that companies do to improve their communities. The way companies practice CSR is different from company to company, and some companies may not even practice it at all.

The Marriott Corporation was found by J. Willard Marriott in 1927. What started out as a small stand where J. Willard and his wife sold root beer is now one of the biggest, most successful hotel and lodging chains in the world. (Blogs.marriott.com, 2017) The Corporation’s headquarters are located in Washington D.C. in the US. The hotel chain is active in over 122 countries and has a portfolio of 6000 plus properties. The corporation owns over 30 hotel and lodging companies. They have a loyalty system that goes from silver to platinum that costumers can use to pay less for future bookings and can be used with associated companies. (www.marriott.com, 2017)

According to CTH Lecture notes (2014) the hospitality industry is one of the largest growing sector in the world and it will be discussed according to the history, characteristic and the importance of the industry as well as the features of the business along with the grading system, the internal and external factors, and the tourism industry is also a large growing sector which provides services such as accommodations, food, etc. The history, characteristics and the importance of the tourism industry will be discussed including the patterns of demands and tourism indicators, with the growth of emerging forms of tourism and the importance of transport, accommodation, attractions and events as well as the deference between tourism

The threat of new entrants in the hotel industry is relatively small compared to that of other business segments. In the hotel industry, a brand name is very important to drive business and therefore the large companies don’t have major threats of new competition. Companies that have been established like Starwood Hotels, Choice Hotels, International Hotels, Marriott Hotels, and Intercontinental Hotels have a very firm grip on their operations within the market. When looking at the profitability of hotel chains, you can see that it is drastically more beneficial to be a large hotel change than an individually operating

Corporate Social Responsibility (“CSR”) is often described as the measures taken by companies to manage environmental, social and economic impacts of their business activities. Since the globalisation of economic and labour markets, CSR has become an argumentative topic. For companies to be considered as good in terms of CSR, they are required to go above and beyond of their legal requirements and take into consideration what is in the best interests of its stakeholders.

Corporate social responsibility (CSR) is the pledge a business makes where it promises to behave ethically and contribute to economic development while improving the quality of life of workforce and their family as well as the local community (Pride, Hughes, Kapoor 42). This practice helps to form or improve the positive image of the company. Businesses that follow the socially responsible model consider the impact of the company’s actions on society. This also includes promoting and supporting local, national and global causes, which is a part of CSR called corporate philanthropy, where businesses donate some of their profits or resources to charities (Taylor). Companies that show social responsibility this way must be devoted to doing so on a regular basis, because if don’t follow through with it, your organization may be viewed by the public as dishonest. Many critics of CSR believe that this model reduces the main goal of business, restricts the free market goal of maximizing profit, and also limits the ability to compete in a global marketplace (Pride, Hughes, Kapoor 47). Though critics may believe they are right, CSR gives companies a chance to address social issues caused by business’ and other factors and allows them to be a part

Archie Carroll defines corporate social responsibility (CSR) as “the social responsibility of business encompassing the economic, legal, ethical, and discretionary expectations that society has of these organizations at a given point in time.” (Crane, 5) Interesting enough, there has been an abrupt growth of firm’s engagement in CSR within all industries. This is the result of growing requests from the civil society demanding firms, of all sizes, to legitimize their practices. (Crane, 4)

Corporate social responsibility, or CSR, has been conceptualized rather broadly as the managerial obligation to take action to protect and improve both the welfare of society as a whole and the interest of organizations. In recent years, corporate social responsibility has been becoming increasingly important and is held

Social responsibility or also called Corporate Social Responsibility (CSR)- is the firm’s engagement (voluntarily initiated) in and its compliance (legally mandated) to environmental, social, and governance issues (The Foundation, 2014). Also, is based on stakeholder’s needs being financially sustainable, and CSR can come from both corporate or not-to-profit organizations. CSR has seven categories; Leadership, vision and values; Marketplace activities; Workforce activities; Supply chain activities; Stakeholder engagements; Community activities (Eurofound, 2017). CSR originated in the 1950’s, when people believed that the actions of corporations are closely related to society and the public, and should conform to and satisfy social values

What is CSR? CSR or Corporate Social Responsibility indicates the actions or conducts that are strategically important to businesses. CSR can also be defined as a firm’s efforts or obligations in reducing and getting rid of any detrimental effects on the community and maximizing beneficial effects to the company and community in which it operates in the long run (Mohr et al, 2001, cited Trendafilova et al, 2013). CSR usually starts with the common emphasis that firms are not only responsible to generate investment returns for their investors, but are also responsible to their natural surroundings and to other stakeholders. “This is usually known as the “triple bottom line” – the company’s returns for investors, the environment and stakeholders” (Markley, 2014). In today’s modern business environment, CSR is undoubtedly important because whenever possible, customers would prefer purchasing goods from firms that are reliable; suppliers also prefer supplying to companies that are credible; employees would rather work for corporations they have a high regard for and NGO’s want to work with companies seeking possible solutions in areas of common concern. “Pleasing each of these stakeholder groups enables companies to maximize their obligations to their shareholders who gain most when the needs of other stakeholder groups are met” (Waldman et al, 2010).

The concept of corporate social responsibility (CSR) has been developed for decades and it has been conceptualized in a number of ways. The business only can get success if there is interaction between all stakeholders in the company. The business organization of any form whether it is small or large, are seen as a creation of society and their survival is only dependent on the society. Socially responsible firms view CSR as a source of competitive advantage by attracting a higher quality and quantity of job applicants (Fombrun and Shanley 1990; turban and greening 1996). CSR can be defined as that strategy which manages the business processes to produce an overall positive impact on society. CSR is a concept in which the company decides how to interact with its stakeholders on a voluntary basis involving social as well as environmental concern. According to kotler and lee (2005) CSR is “ an obligation undertaken in order to improve the welfare of the society through on demand business application and contribution of corporate resources”

Nowadays, with the rapid development of global economy, the hotel sector is unprecedentedly prosperous. However, as economic globalization develops deeply, the number of main players in competition of the hotel market continuously increases and competition of the hotel sector continuously intensifies. At the same time, the prosperously developing travel sector across the world manifests the huge market potential of the hotel sector (Milne, S., & Ateljevic, I. (2001)).