Roles And Responsibilities Of Marketing Manager Essay

CEO: Serve as the team leader and final decision maker for the company. The CEO is the face of the organization and will be the primary voice for any public statements made.

A CEO (Chief Executive Officer) signifies the superior ranking individual into any organization or further institutions, eventually accountable for making the administrative decisions. (Rouse)

The role of a marketing manager is very important. The marketing manager is the one person who gets the product made by the company sold in the market. They are the one who develop a marketing strategy. They manage the mix in the market. They are the people who manage the success of the company and they are the one who manages the budget in the company. They guide the development of the products and they guide the whole company. The following are the functions of every marketing manager.

An Analysis of Marketing As defined by Kotler and Armstrong (1994) marketing is “a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. Marketing is an extensive topic. Primarily when we consider what is marketing we think about the advertising, publicity and selling of a product or service. In actual fact the prime concern of marketing is customers, and the establishment and growth of relationships between organisations and consumers. It consists of studying the wants and needs of the customers and how to make the perfect product which is priced, promoted and distributed in the right place to make it

What i’m going to compare their jobs to is a supermarket, Hannaford. Like the nucleolus, the CEO is the big rig of the company. He makes sure that everything is running properly, and smoothly. He also controls the jobs within the company and makes sure people are executing their jobs. He also tells the people incorporate what they should do which then

The finance department functions include keeping records of financial activity for example the sales made by the business and providing managers with information that they can use in decision making for example cost of making products. For McDonalds the finance department would have to keep track of how many sales they make per day and what kind of meal or burger makes the most money. For Chester Zoo the finance department would have to do the same which is keeping records of how many sales they make per day and how much profit they make.

I-5) The CEO is responsible for the day-to-day management decisions of their company and for implementing the company’s short term and long-term goals. The CEO is also the middleman between the Board of Directors and the company and he reports to the Board of Directors.

Masters Home Improvement is one of Australian home improvement and hardware store which only have two years’ experience. The beginning of Masters Home Improvement was established under the program of joint venture between Australian retailer, Woolworths Limited and American home improvement and appliance stores, Lowe’s. The very first store opened on 1 September 2011 in Braybrook, Melbourne. Now there are 33 stores in Australia. In 2012, the transactional website was launched that made Masters Home Improvement win the title of Australia's first online hardware and home improvement retailer. Masters Home Improvement strives to provide marvellous shopping experience that consumer have never experienced before via marketing

I currently work at a marketing firm as a coordinator and have been there for two years. I handle many tasks such as media plans to increase brand awareness.

The Marketing Manager would be responsible for aligning the fundraising and marketing activities with the organisation’s vision, mission and strategy. Identifying return on investment on all marketing activities cannot be stressed enough.

A Chief Executive Officer (CEO) is the highest ranking executive in a company whose main responsibilities include developing and implementing high-level strategies, making major corporate decisions, managing the

Agarwal, P 2010b ‘Higher Education in India: Growth, Concerns and Change Agenda’, Higher Education Quartlerly, 61:2, pp197-207.

This report will review the jobs that a savvy marketing manager needs to perform in order to stay one step ahead of any competition on the market. The strategist should be able to identify a segment of the buying public that will likely be drawn to a particular item in the company 's offerings, and continue appealing to the individual so that the firm will be able to realize a profit for many years. There is little doubt that other similar products will become available as the given merchandise has been sold for several years; nevertheless, the thoughtful marketer will be able to come up with new and innovative ways to appeal to the segment that will most likely continue buying the product that is being sold.

Heads of Departments are responsible for implementing and co-coordinating their areas of operations. FAM will rely on external auditors for evaluating compliance and effectiveness of the accounting procedures and controls.

“Taking into account the sudden drop in students from one of NZAB main markets India, provide an outline for the most favorable or desirable organizational structure for NZAB new current situation. The new organizational structure should be outlined in terms of the functions and activities of the business operation.”