A Report On Marketing Mix

The one I would like is the Fitbit Charger HR; it has an all-day activity tracker which will automatically recognize that you’re exercising and record it to the Fitbit app. The second one which I would be interested in is the Germin Vivosmart Hr, all the functions are almost the same except it does not keep track of your sleep but I find it has a better caller id which can receive text, call, email, calendar and social

Whether you’re a new runner or an elite runner, the Garmin Forerunner 235 will suit your every need! While you run, The Garmin Forerunner 235 uses satellite location to track how far you’ve been running, your pace, and your heart rate through its own heartrate technology called Elevate™. With this technology, the watch will also be able to predict your how long it will take your body to recover from your workouts as Predict how well you will run in upcoming races.

In this review of the Fitbit Charge HR by James Stables, he lists out the benefits and the improvements needed of the Fitbit Charge HR and the reasons why Fitbit is the top seller for fitness trackers (Stables). “The Fitbit Charge HR has spent the entire year at the head of the fitness tracker table – propelling the company to a huge IPO and making it the biggest seller of wearables for the year” (Stables). The Fitbit Charge HR is an activity tracker wristband ideal for the consumer who is wanting to track their heart rate all day while accepting friend challenges and achieving daily goals.

Fitbit’s track activity feature is another important feature that allows the user to keep track or monitor statistics like the steps you’ve made for the day, the floors you have climbed, calories you have burned after exercising or walking and many more. With the Fitbit app you will be able to monitor and record the pace you have made, the distance covered for a period of time. The splits during runs, walks and hikes are also displayed in your app. You can easily trace your routes by using the GPS feature in your phone.

With the rollout of the brand new Spectrum Band, TechMark has the unique opportunity to firmly establish itself in a rapidly growing market for wearable fitness technology. TechMark finds itself in the fortunate position as a large medical device manufacturer to leverage existing success and infrastructure when taking on this new endeavor. In addition to improvements in our margins and corporate structure, we feel this project will serve to deepen our relationship with consumers in a manner which signifies a major shift in the way a medical equipment company can interact with constituents.

This information will show the retailer how carrying Spectrum Band will increase their profitability. For consumers, a sales representative should know how to create excitement about the product. Information about the integrative nature of TechMark products and the differentiation against competitors is the key. Spectrum Band is the only fitness tracker that is able to sync wirelessly with another device to track your overall health, allowing you to see a complete picture of your current health. With the use of the app, customers will be able to store and access information provided by both the Spectrum Band and SpectraTrack in one convenient

For all professionals, physically active individuals, and those wanting to live a healthier way of life, Fitbit has a range of wearable devices designed with high-end technology that keep track of users’ health and fitness goals, connect and share with others, and track progress and milestones achieved throughout their daily lives (Westrup et al, 2013). Anyone can use Fitbit’s products to track their training sessions, sleep patterns, and amount of calories burned. For those who are physically active, they can access a summary of their workout sessions, set goals, and connect with other busy people. The strengths of Fitbit include flexibility in the development and implementation of new technology, pricing, an extensive product range, a platform that works with multiple devices and operating systems, and established retail networks.

Fit with a 24/7 heart rate monitor, this activity band comes with a sweat free strap. This keeps track of the sleep pattern and the exercise activities and gives back a feedback that would help to change the fitness regime over the period of time.

Options – List 3 possible wearable tech options for your client to consider based on their profile, needs, goals and budget (List both Brand name and Type – example Fit Bit Charge). Note that you can choose 2 different

Yellow Freight Inc. is a trucking company that moves a wide variety of products for companies all over the world. “Any need met, Anytime guaranteed, Anywhere your business goes” is the motto that Yellow Freight stands behind.

The marketing mix is an essential component of every marketing strategy. The marketing mix is comprised of four distinct parts that include product, placement, pricing, and promotion. Regardless of what is going to be marketed, it is fundamental that a marketer know their product inside and out before any of the other three parts of the marketing mix can be utilized. The four Ps, as the four parts of the marketing mix are often referred as, can be used to demonstrate how Amazon's Kindle Fire has been marketed.

Fitbit uses its product as a positioning strategy. The products possess unique primary values that distinguish it from its competitors. The devices cover diverse functions that can also be found in smartphones. The trackers work in association with Android mobile apps that enable the user to record and monitor their progress. Fitbit has added an aspect of fashion to its products where the user can insert in their accessories depending on their clothes

With the use of wearables such as smart watches, more specifically the Apple Watch, the potential for innovation in the realm of health and fitness is unlimited. As more and more customers move to wearables, data collection becomes ever more robust. As the Apple Watch and other smart watches become part of everyday life for

According to the text-book Marketing an Introduction “Guided by marketing strategy, the company designs an integrated marketing mix made up of factors under its control—product, price, place, and promotion to find the best marketing strategy and mix” (Armstrong & Kotler, 2009,  p. 47). In order to understand the marketing mix one must describe the elements of the marketing mix, how each element is implemented, and describe how each one of the four elements of the marketing mix affects the development of a company such as Pepsi –Cola Company’s marketing strategy and tactics.

The Fitbit Charge HR is absolutely appropriate for those who are looking for a fitness tracker of all-purpose. This device is able to measure your steps, calories, sleep as well as your heart rate all day and all night. It is designed with comfortable strap and another benefit of it is that its small OLED display will show you who's calling you. If you are looking for an all-purpose activity tracker to get on an easy price the Fitbit Charge HR offers the best combination of features and price for you as it costs only