Saki-chi Toyoda was the one who laid the foundation of the massive international company known as TOYOTA today. He was born on 14 February, 1867. Toyoda was grown up in a poor family and his father worked as a carpenter, but he later known as the “King of Japanese Inventors.” He is also believed to be the person behind “Japanese industrial revolution”. He invented automatic loom and invested all his money to create the Toyota Motor Company. Japanese government gave much support for creation for this company
Early years of company:
The first engine was successfully made in 1934, and the first car and truck were manufactured in 1936. In the beginning the company focused on the production of trucks only. Then there was built (Toy pet) Toyota…show more content… Toyota has become the largest car manufacturer in Asia and second largest producer. Toyota stands in row of those three Asian manufacturers who have competed US producers on world markets. Company’s products are sold under the names Toyota, Scion and Lexus. Toyota also owns stake in Daihatsu and Hino, and 8.7% of Fuji Heavy Industries, manufacturer of Subaru cars. Toyota has contributed to the markets of US, Europe, Africa and specially Australia. Factories of Toyota are spread around the globe where process of production and assembling are conducted for the local markets. The manufacturing plants of Toyota are located in Japan, USA, Australia, South Africa, Turkey, United Kingdom, France, Canada, Indonesia, Poland, Brazil, most recently those in Pakistan, India, Czech Republic, Mexico, Malaysia, Argentina , Thailand, China and Venezuela.
Business strategy of Toyota in international markets:
Toyota’s international strategies for international markets are reshaped by Japanese specialists to meet the demands of international markets to get the desired results. The reason why the Company has attained such status is that Japanese believe there is nothing in the world which could not be improved so they keep on working hard to make the previous product better.
Toyota lays heavy emphasis on quality, quantity and competitiveness. The strategy of Toyota revolves around high quality product new innovative techniques, safety and to make