A Report On Samsung Will Drop Mst Technology And Focus Completely On Nfc Technology

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

In the year of 1990s Samsung has expanding and globalizing their business especially in electronic, particularly mobile phones and semiconductors, have become its most important source of income. Samsung have been operating over 50

Samsung Electronics current strategy is Creativity, Partnership, and Great People. The company’s strength is that is has a very high research and development expenditure resulting in one of the strongest patent portfolios among technology companies. Innovation is very important when wanting to succeed in the technology companies. According to BusinessInsider.com, Samsung’s innovation is to keep focus on the market. There is talk that the more a company puts into research and development the more innovation is made. However, Samsung invested in 34 reach and development centers all around the world and the company has spent an estimate of $12.8 billion on research and development alone making the company the 3rd largest amount to be ever spent in the world. By the company spending so much money on research and development it goes along with why the company’s revenue is increasing and why the company can branch off into new ventures. Such as healthcare, fashion, etc.

Samsung is a South Korean company founded in 1938 that produces electronic communication devices of different types. Samsung has been expanding its product variation for a long time constantly increasing its market share value and annual revenues. In fact, it is considered as a classic product-driven brand and one of the largest smartphone manufacturers by unit sales, and that is the product I am especially interested in. Being equipped with a leading Android technology, Samsung smartphones are characterized by high quality, advanced designs and good prices. Moreover, the company offers a good chain of smartphone applications and accessories, as well as other electronic products as laptops, tablets, and netbooks

Utilizing its vertical integration, it is able to keep the costs down while also coming out with highly innovative and differentiated products, through massive spending in R&D. Samsung’s expertise in voice/data convergence, wired, wireless communications and core network technologies has produced a family of ground-breaking business communications solutions that are redefining the rules of the game. The brand loyalty is reasonable in the mobile handset market and so it can be said that switching costs for customers are reasonable. In this sense, for Samsung, it is possible to differentiate the product, switching costs for customers are reasonable, and there is huge potential for cost reduction from economies of scope.

Samsung marketing strategy involves two pricing strategies and let’s see for what goals are they used. Samsung marketing used by Skimming Price. This is because, Smartphones of Samsung are leading the market with Apple’s iPhone. As Apple, Samsung also uses skimming price to gain the upper hand over their competitors. For example, Galaxy S6 and S6 Edge are the brands new products of Samsung carrying the slogan “Next is Now” and claiming that they are the most beautiful smartphones ever created. Without a doubt, S6 Edge (64 GB) that costs 1 180$ will brilliantly/smoothly sell around the globe. But, what will happen when other competitors will launch a smartphone with identical features? Simple. Samsung will lower the price and easily steal customers from the

Samsung Galaxy series marketing strategy multiple products aimed at multiple market segments. The production costs increase in producing variety of smartphone but it meets the consumers’ needs and wants. This way it will increase the Samsung’s revenue.

Besides, Samsung has an interesting and vast product portfolio. Their product range includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, etc. By this, Samsung marketing strategy has helped the firm to build trust on every product they

As we know that the challenge is moving beyond home markets. Few years ago, some people would analyze that Samsung transfer itself at very low cost. Samsung has western business it has Japanese system, which is combined with low- cost process and high quality, also high margin on the branded products. There is a two sets of business practices, as an organization is focused on the continuously improvement and Samsung also introduced an innovation.

The key test of whether Samsung can move from a close and gaining dominance is whether it can deliver products that are truly game-changing, start pulling customers away from competitors; it needs to differentiate itself beyond marketing and a bigger screen. But with supply outstripping demand in the electronics industry, Samsung has quickly employed the marketing edge of differentiating strategies and quickly diffused in the current information-driven culture while also looking at new opportunities for profitability and growth. Samsung Company is highly involved in research and design with high fund allocation in it, a strategy that has become a culture for the company over time. The company floods the market with many differentiated products meant to reach diverse markets and developed within a short time. Through this, Samsung gains a competitive advantage and counters on any moves by its competitors with its portfolio of brands (Samsung Electronics, 2015). Samsung makes everything from chips to screens at its own processing plants, permitting it to change outlines and pump out new items at a quick pace. From its administration strategists point of view, Samsung's execution is imperative as “it is the result of a very carefully crafted strategy following an evolutionary learning process from simple to more complex technologies, and taking advantage of synergy effects by synchronizing the strategy variables of different dimensions, all supported by Samsung’s highly disciplined corporate culture” (Sang M Lee 2003). Marketing and branding strategies of Samsung have played a basic part in its prosperity. One approach to comprehend why Samsung is so successful is to assess the brand and its advertising techniques in

Communication: Samsung as well has spent over $7 billion in marketing and advertising campaigns. Sponsoring six Olympics, and running several global ad campaigns, Samsung has acquired the leadership in the market, surpassing Sony in the Interbrand ranking.

Samsung is a leading smartphone maker in the world and is a South-Korean multinational aggregate company embraces numerous subsidiaries and affiliated businesses. The company is headquartered in Samsung town, Seoul and was founded by Lee Byung-chul in 1938 as an exchanging organization. The company has expanded itself in the areas including food processing, textiles, insurance, securities and retail during the last 30 years. The company entered into the electronics business in the late 1960s and advanced as a brand providing quality products such as washing machine, television, mobile phones, laptops et cetera. In the present period Samsung has its finished focus on its cell phones that is most honorable item in the business and with the headway of innovation the brand has differentiated its item scope of cell phone from the lavish ones to the moderate value ran PDAs.(Wikipedia, n.d.).

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.