A Report On The Business Industry At The United Kingdom Shower Manufacturing Company

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Introduction In May 2001 Aqualisa, a United Kingdom shower manufacturing company, added Quartz shower to its product line. Harry Rawlinson, managing director of Aqualisa, believed for Aqualisa to maintain its market share and have a sustainable future, the company had to focus on innovation. As a result, Quartz shower was introduced which was technologically atop and easy to install and use compared to other U.K. shower products. Despite many of these admirable features, sales numbers turned out to be disappointing for Aqualisa. Aqualisa distributed its products through channels such as showrooms, plumbers, and developers. Products were also distributed directly to consumers who fell under Do It Yourself category. Problem Statement For Quartz showers, the target market was Plumbers and showrooms. Sales via showroom seem promising, however selling to plumbers became a major problem because plumbers in the U.K. were skeptical towards innovative products, especially the ones involving electronics. The sales team face a challenge in selling Quartz along side with the other products the company offers. In order to sell Quartz, sales people needed to point out deficiencies with the other products the company offers. This sales strategy did not make sense financially because the other products the company offers were the main source of income. Plumbers reluctance to adopt to Quartz and sales team’s predicament in selling Quartz along with the other products the company offers

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