A Report On The International Markets And We Are Aiming The Marketplace Of Malaysia

The biggest challenge that they face as a company is they do not have the room the increase expenditure by such a vast amount. Currently there is $3,675,000 in promotional dollars allocated as follows; sales and administration expense (995,000), cooperative advertising programs with retailers (1,650,000), consumer advertising (562,000) and trade promotion (467,000). adding the $225,000 increase in consumer advertising will not allow the 5% of expected sales for total promo expenditures. John Bott, the vice president of sales disagreed with the budget allocation and noted that sales expenses and administration cost were projected to be $65,000 in 2008. This led him to believe that an additional sales representative would be needed to service company accounts because 50 were being added. Therefore he estimated this addition would cost at least $70,000 including salary and expenses in 2008. Bott also stated that “That's about $135,000 in additional sales expense that have to be added to our promotional budget for 2008”

What are the specific marketing activities – tactics ‐ for the campaign? How will you execute each tactic?

Thank you so much for considering me. I would like to schedule an appointment for this coming Thursday, March 3rd, at 9am. If this is too soon for your office, I am also available next Monday, March 7th, at 9am.

The company will use two promotion activities to introduce the new products to customers. The first one is 50% off coupons for the first month of the new product introduction. This method is to create new product awareness and create mouth-of-words about the new and exciting products. The second promotional activity is bingo games on the company’s website or in stores. If a customer wins a game, they can have a free rice or baguette burger on the weekend. It is hoped that they will also bring their family, relatives or friends along to try the new products and play bingo games.

For activity 1.1.1: Marketing and IT are to do the work, and the PM is accountable for the results. The account manager is to be consulted.

Send me a meeting invite that fits into your schedule, my calendar has not yet been filled up with events.

Lets also set our next meeting to organize all what we have accomplished and how to move forward. Yvette I understand how busy the AIB so I might request your date of availability for a brief meeting (probably after June 17).

Also, I would like to schedule our meeting for Wednesday, October 11th at 1:30pm-3:30pm. Please let me know if you would be available at this time. If not, please let me know a couple of alternative dates and times, and I can then check my schedule and let you know.

I hope you are all doing well. In our attempt to set up the meeting to discuss the financial guidelines for the rapid Re-Housing Program

I do believe it is important for us to set aside some time during the day to discuss your concerns and determine what additional support is need for you and your team. I am available to meet briefly this morning after 9 a.m.

However, if you are unable to schedule a meeting, please let me know and I will move on in the interest of my company and

I’m traveling to Greenland with John Razzolini July 20th through 28th, so I wouldn’t be available those dates. If Ken would like to have the meeting before then, July 19th would work best for me. I could squeeze it in on July 17th or 18th, but I would need to schedule around other meetings. My calendar is up to date, if you want to check if there is a time that works on any of those days.

Greg Geisert mentioned that you graciously assisted him in securing the Executive Boardroom prior to our workshop from which is currently from 12:00PM to 1:00PM. I am reaching out to see if you could extend that reservation to be from 10:00AM – 1:00PM. Thank you in advance for you help. Please let me know if you have any questions or

P1 - Describe the promotional mix used in two selected organisation for a selected product/service.

3. For each of the promotional activities you have identified as suitable, document the promotional objectives.