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A Report On The Interview, Ron Bomberger, Vp Of Store Operations

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Interrelationships Every year the company attends a trade show in High Point, North Carolina. Hundreds of companies in the industry attend, and Bob’s Discount Furniture uses this showing to view new products, spot trends in the industry, and build relationships. In the interview, Ron Bomberger, VP of store operations, claimed that BDF is “somewhat of a follower in the design standpoint” by spotting styles that will work with their customer base in order to make furniture fun. BDF follows a “Jack Wells method” where the bottoms 30% of goods are dropped each year because they are not only taking up space on the floor, but they are also reducing their total revenue each year. They keep track of how many of each item is sold and use the …show more content…

They might sell lighter colors in Florida, or more Spanish inspired goods in California, but the furniture is more or less the same. The marketing direction is also constant throughout the different regions, because the customer base is the same throughout those regions. Along with providing customers an affordable price, the company tries to appeal to the customer 's emotions. They search for sofas and accessories that are structurally sound and visually appealing. BDF purchases their inventory from 15 domestic and 60 international factories. However, anything that can go wrong will go wrong. That is why BDF provides its suppliers with “a whole book to make sure that the suppliers fit quality standards”. The number one issue is how manufacturers, so they are putting more attention on the products before they leave the line and the manufacturer at the plant are making products. Their inventory passes multiple checkpoints before it is put on the floor to be sold to the customer. Before the goods can even enter the country they must pass the California fire codes. Occasionally, the inventory may even be sawed in half to look at the strength of the glue or screws used in holding the joints of the furniture together. In addition, the fabric must pass an abrasion test. Then, the inventory is subject to random inspections before it goes to the cross docking station. Inspectors check for broken or shattered glass. Then the

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