A Report On The Japanese Automotive Industry

2366 Words10 Pages
Introduction
The Japanese automotive industry is one of the largest and most prominent industries in the world. Japan has consistently been one of the top three countries with most cars manufactured since the 1960s, surpassing Germany. The automotive industry in Japan rapidly increased from the 1970s to the 1990s and in the 1980s and 1990s, overtook the U.S. as the production leader with up to 13 million cars per year manufactured. After massive ramp-up by China in the 2000s and fluctuating U.S. output. Japanese investments helped expand the auto industry in numerous countries throughout the last few decades. It is home to some of the world’s largest automotive companies such as Toyota, Honda, Nissan, Suzuki, Mitsubishi, Isuzu, Mazda, and Subaru (Reporter), but for the purpose of this report my focus will be on only two of these extremely successful innovators of the automotive industry, namely Honda and Nissan.
Background
Honda Motor Co., Ltd. is one of the leading manufacturers of automobiles and motorcycles in the world. The company also provides financial services, power products, and other products and services. It primarily operates in North America, Asia, and Europe. Honda is headquartered in Tokyo, Japan and employed 190,338 people as of March 31, 2013 (Honda²).
Nissan Motor Co., Ltd has been an innovator in the automotive industry since 1933, and is currently one of the world’s leading automobile manufacturers; producing over 2.4 million units per year. The group
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