A Report On The Marketing Strategy Of Nokia

Twenty five percent of all American cell phone users currently own an iPhone as of September 2013 (Bosic). IPhones have become a sense of status to the American people. By owning an iPhone it makes a statement of class, a statement the iPhone has been making since its unveiling. When the iPhone first debuted in 2007 it was priced at $599 and considered a piece of luxury (Kelly). While iPhones can now be subsidized with a two-year contract, the iPhone is still considered to be luxurious (Kelly). Apple’s iPhone has transformed the way American culture communicates, how productive they can be and even their mental capacity, simply by changing the way American view cell phones.

Our world today is based off of technology and one form of technology in particular seems to control us more than we control it. Cell phones. The iPhone in particular is one of the most popular forms of technology in the world. On June 29, 2007, Apple released the first iPhone ever (Nguyen). The public had mixed feeling on the newest touch screen phone, some thought it was a step towards a greater future in technology and others thought it was too complicated and technology is moving too fast for mankind. Little did we know that the iPhone would become the most popular smartphone in

Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The

When Steve Jobs unveiled the iPhone at the Macworld convention in January of 2007, a tidal change in the way users communicate with one another was unleashed. The phone, which combined the already popular attributes of an iPod with the traditional cell phone, was an instant success, selling millions of units even at the initially haughty price of $599 each (Vogelstein, 2008). The theory behind the creation of the phone was deceptively simple: combine an MP3 player with a Blackberry, camera, and regular cell phone operating on a sleek touch-screen controlled software system. Consumers were finally freed from carrying separate devices to perform all they tasks they now wanted to away from home. In one simple hand-held device they could take pictures, listen to music, play games, communicate with friends and family, and even surf the Internet. This one device changed the way that people began sharing information, allowing them to instantly access information anywhere in the world while also transmitting it just as quickly. The iPhone is now universally recognized and has become a cultural artifact in our times.

“Approximately three quarters of the world’s population now has access to a mobile phone, according to a new study from the World Bank” (Fitzpatrick, 2012). Even kids starting at a young age of seven have cell phones. Cell phones are no longer just used for making phone calls. They are also used for texting, sending a picture, updating a status on twitter, etc. Cell phones make it easier to do pretty much everything. As times goes on, the more things the cell phone can perform. It wasn’t too long ago, when the first IPhone was released. In 2006, the all touchscreen smartphone open the door for many phones. Now the top phones being used in the U.S are IPhones

Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone.

With an elegant combination of a mobile phone, iPod and personal digital assistant (PDA), iPhone was launched at Apple and AT&T stores across the US on June 29, 2007(Place, 2007). iPhone is by no means a prodigious success by selling one million iPhones within 3 months (Wolverton, 2007). However, what coupled with its splendid success are numerous criticisms from the general society. This paper

“The digital revolution has clearly produced a large number of innovative products and services. Some of them have become multibillion pound companies and transformed a significant part of our lives” (Document 9). “Technology deserves some credit for lifting the institutional and bureaucratic barriers that often limit creative talent. In any area of creativity, creative products tended to be judged mostly by formal experts on the subject-matter. And as sensible as their views might be, they will also be affected by biases, politics and errors of judgment” (Document 9). All of this, when you boil it down means that cellphones are useful tools and should be treated as such and otherwise maximize your

The launch of the iPhone in 2007 transformed the humble mobile phone from a one-trick tool for communication into a catch-all platform whose functionality is constantly evolving. The smartphone … is now a pocket-size PC,” the editors wrote. “It facilitates instantaneous personal connections that make phone

In the most recent market analysis from the NPD Group, iOS has assumed control of 43 percent of smartphone sales. The analysis further shows the market for basic phones has dwindled and that the cell phone market is fast becoming a smartphone market. The demand for anything other than smartphones is evaporating. This push toward high-end smartphones is helping not only Apple, but also Google and Samsung, which are benefiting from the desire of consumers to carry these all-powerful ‘mini’ computers in their pockets. With the connectivity these smartphones present, users are never left ‘out of

On April 3, 1973 the first mobile phone to be invented made its first call. A decade later this phone hit the public retail market. Two decades later came the landline and just like that the world could communicate (Seward). Now Forty Five years later, just short of Sixty Three percent of people globally possess a mobile cell phone (Phone Users Worldwide). In 2016, almost Eighty One percent of United States citizens possessed a mobile phone (United States Phone Penetration). On November 3, 2017 iPhone release the iPhone X. A water proof mobile phone capable of facial recognition. Technology can innovate faster than most humans thoughts can evolve. This leave many people feeling left

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

When the idea of using personal computers came out, many people laughed and wondered what anybody in their right mind would want with a computer. However, over the course of the past two decades computer technology has evolved so greatly that it is now rare not to find at least one computer in person's house. Even with some of today's fastest computers, humans are never satisfied, and everybody is looking for the "next big thing." Recently, as the sale of cell phones has been outdoing the sale of computers,(1) the question on everybody's minds is, "Are cell phones going to replace computers?" There are many similarities and differences between computers and cell phones. Although to the untrained eye they may seem like they are in two completely

Steve Jobs once said, “Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career.” On January 9th, 2007 Apple changed this society by introducing the iPhone, virtually putting the world in the palm of society’s hands. IPhones provide individuals with the latest technology, allowing one to do anything from chatting with friends to measuring ones heart rate. This innovation is excellent and makes society’s lives a lot easier by the simplicity and instant gratification. Although helpful to everyone, iPhones have become addictive. This current generation has become attached and less self-reliant, now relying on the technology of a phone. IPhones

It seems like almost everyday a new feature is being added to this handheld device. They can now do everything from take a picture or a video, to allowing access to you’re e-mail, to playing your favorite downloaded songs. They are virtually mini telephones, digital cameras, laptops, and ipods in one. That amount of technology in such a compact space is truly astounding. It’s unfortunate to think cell phones are just becoming, if they have not already, another “status