A Report On The Marketing Strategy Of Nokia

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In 2008, sales of cell phones across the world reached 1.28 billion (Solomon, 2011). As the cell phone industry grew, so did their features. Now, cell phones come equipped with GPS tracking, various types of applications (apps), e-mail programs, usage of the Internet with high speeds, and cameras. Different cultures have different wants and needs for what they desire in a phone.

The sensation of the iPhone is obvious in person; everywhere you go, someone has one of these devices in their possession. With millions of units selling every year, it is no wonder that the device is becoming highly ubiquitous and iconic. Like other Apple products, the iPhone is something that is easily recognized all around the world. The same phone has been selling for over four years now with cosmetic and hardware updates for each year’s new iteration, along with an operating system that is becoming more refined. Since its release in 2007, the iPhone has been a massively successful product for Apple, who has sold more than 100 million units in the iPhone's first four year, including 18.6 million in the first quarter of 2011 (Artman). Other competitors make smartphones that are better than the iPhone in many ways, yet Apple is selling more than ever. Other companies release new phones faster than the yearly refresh of Apple’s iPhones, but the latest isn’t always the greatest. It isn’t the technology that makes the iPhone successful, but rather the cool factor that the device expresses (Mintz).

“The digital revolution has clearly produced a large number of innovative products and services. Some of them have become multibillion pound companies and transformed a significant part of our lives” (Document 9). “Technology deserves some credit for lifting the institutional and bureaucratic barriers that often limit creative talent. In any area of creativity, creative products tended to be judged mostly by formal experts on the subject-matter. And as sensible as their views might be, they will also be affected by biases, politics and errors of judgment” (Document 9). All of this, when you boil it down means that cellphones are useful tools and should be treated as such and otherwise maximize your

Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The

When Steve Jobs unveiled the iPhone at the Macworld convention in January of 2007, a tidal change in the way users communicate with one another was unleashed. The phone, which combined the already popular attributes of an iPod with the traditional cell phone, was an instant success, selling millions of units even at the initially haughty price of $599 each (Vogelstein, 2008). The theory behind the creation of the phone was deceptively simple: combine an MP3 player with a Blackberry, camera, and regular cell phone operating on a sleek touch-screen controlled software system. Consumers were finally freed from carrying separate devices to perform all they tasks they now wanted to away from home. In one simple hand-held device they could take pictures, listen to music, play games, communicate with friends and family, and even surf the Internet. This one device changed the way that people began sharing information, allowing them to instantly access information anywhere in the world while also transmitting it just as quickly. The iPhone is now universally recognized and has become a cultural artifact in our times.

There are three options to price the new Virgin Mobile line in the US. The first option involves setting prices at the same level as the competition. The benefit of this option is the ease of implementation, but the drawback is the lack of differentiation. Virgin Mobile will not be setting itself apart from other companies, by

Mobile computing is growing at an extremely rapid rate and you can see it everywhere you go. You are probably doing it yourself multiple times a day and don’t even realize it. Phones, laptops, tablets, cloud storage and wireless networks that we use everyday are just a few elements of mobile computing. A survey listed by Bowles states that 26% of smartphone users makes them feel like they are being more productive than without them. (Bowles 2013) I can remember taking typing class in high school and now almost every school in America issues tablets to their students.

However, more and more people began the transition over to smart phones. By my sophomore year, almost everyone had chosen his or her side, IPhone or Samsung. After noticing this shift in interest, I started asking, or begging, my parents for a Samsung Galaxy just like what my best friend at the time had gotten for her birthday not too long before. After months of “asking,” it was Christmas time and I had pretty much given up all hope for the new device and was feeling so content with my Samsung Intensity II slider phone that I kind of even forgot about my obsession with the new, trendy phones. This is why I was taken so of guard when my fingers raced under the folds of the festive wrapping paper to have my eyes rest on a starch-white box with raised, black letters that read “Samsung Galaxy S4” in a neatly bonded, yet delicate font. Inside was a flat, black screen, much larger than what I was used to at the time, surrounded by a deep blue outline. The simple and unexpected moments like this make you eager for what’s to come. In this case, what was to come was a completely new way of communication that a whole generation got to discover

Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone.

On April 3, 1973 the first mobile phone to be invented made its first call. A decade later this phone hit the public retail market. Two decades later came the landline and just like that the world could communicate (Seward). Now Forty Five years later, just short of Sixty Three percent of people globally possess a mobile cell phone (Phone Users Worldwide). In 2016, almost Eighty One percent of United States citizens possessed a mobile phone (United States Phone Penetration). On November 3, 2017 iPhone release the iPhone X. A water proof mobile phone capable of facial recognition. Technology can innovate faster than most humans thoughts can evolve. This leave many people feeling left

When the idea of using personal computers came out, many people laughed and wondered what anybody in their right mind would want with a computer. However, over the course of the past two decades computer technology has evolved so greatly that it is now rare not to find at least one computer in person's house. Even with some of today's fastest computers, humans are never satisfied, and everybody is looking for the "next big thing." Recently, as the sale of cell phones has been outdoing the sale of computers,(1) the question on everybody's minds is, "Are cell phones going to replace computers?" There are many similarities and differences between computers and cell phones. Although to the untrained eye they may seem like they are in two completely

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

Steve Jobs once said, “Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career.” On January 9th, 2007 Apple changed this society by introducing the iPhone, virtually putting the world in the palm of society’s hands. IPhones provide individuals with the latest technology, allowing one to do anything from chatting with friends to measuring ones heart rate. This innovation is excellent and makes society’s lives a lot easier by the simplicity and instant gratification. Although helpful to everyone, iPhones have become addictive. This current generation has become attached and less self-reliant, now relying on the technology of a phone. IPhones

With an elegant combination of a mobile phone, iPod and personal digital assistant (PDA), iPhone was launched at Apple and AT&T stores across the US on June 29, 2007(Place, 2007). iPhone is by no means a prodigious success by selling one million iPhones within 3 months (Wolverton, 2007). However, what coupled with its splendid success are numerous criticisms from the general society. This paper