A Report On The Marketing Strategy Of 1 Retailer Of Mobile / Online Subscription Service Available Online

929 WordsOct 7, 20154 Pages
MIX2MATCH’s mission is to be the #1 retailer of mobile/online subscription service available online. Its goal is to offer the virtual fitting room stylist at a discounted price, providing prompt and outstanding customer service through its knowledgeable staff. The company will revolutionize the way people shop by providing people with a fun, time saving, and simple way to shop. Keys to Success Key to success for Mix2Match is connected to technology and keeping the online apps updated as the market and consumer demands change. The apps need to attract the users, so the company can test the metrics and real value of systematic campaigns for the retail client. The apps need to be responsive to optimize the user’s experience without having to develop separate apps for different operating systems catering to the existing market and extending its reach to a new user market. Technology – programming for operational and functional efficiency, connecting everything smoothly in real-time Marketing - getting the apps to work with the market’s distribution and making the consumer sharing ability across the board is ease and successful. Branding – offering collaboration between business and IT apps for the client looking for data driven decisions, while the company becomes a reliable source based on performance. Description of Business Mix2Match is offering retailers a virtual fitting room, where consumers interact and virtually creates a selfie model online. Mobile marketing and

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