A Report On The Wine Industry, Based On Analysis And Theories For The Current Market

The premium wine segment is quite concentrated with high barriers to entry making mergers and acquisitions a strong and prevalent growth strategy. With industry analysts forecasting the demand for premium wine to grow at 8% to 10% per year, many former non-rivals are now becoming a threat. Jug wine producers are entering the premium market and beer and spirit producers

The dynamics of the global wine industry are better understood through a brief history of wine as well as an overview of the wine making process. Some countries have longer historical and cultural ties with wine then others and that can affect the quality and perception of the product in the eyes of the consumer. Also, the conditions in which the wine grapes are raised and the processes used to make the wine can create a superior wine and therefore a competitive advantage.

The buyer’s power within the wine industry varies between different places in the world. There are for example strategic differences between Europe and the “New World”. The “New World” includes countries like the US, Australia, Chile and South Africa. In Europe there is a big competition

Algeria, officially known as the Peoples' Democratic Republic of Algeria, is located in Northern Africa. It borders the countries of Morocco, Mauritania, Mali, Niger, Libya, Tunisia, and the disputed land of Western Sahara. Algeria has a prominent coastline, and its capital city of Algiers is located on a bay of the Mediterranean Sea. The territorial size of the country is 2,381,740 square kilometers (919,594 square miles) which is more than three times the size of Texas (U.S. Department of State). Algeria has a population of approximately 34.8 million people, which has tripled since 1960 (Google Public Data).

Vincor International Inc. is in the business of selling premium wine to discerning wine drinkers. The company relies on its firm resources and capabilities from which it derives its distinctive competencies. These include the ability to produce market and distribute premium New World wines to a growing market of customers around the world. The total estimated world market is worth approximately $190 billion dollars (U.S.).

1. The country of Tunisia sits atop the northernmost point in Africa, surrounded by Algeria to the west, Libya to the east, and the Mediterranean Sea and Europe to the north. It has occupied this territory since its foundation under the Ottoman empire.1 Since then its rulership has transitioned from regime to regime; each with a history of civil war and corruption.2 The most recent of these ended in revolution in 2011, when Tunisia overthrew its dictator, and established a new constitution and elected government.3 Today it is the only democracy in the Arab world.4 This outcome was internationally championed as a success story, evident by the 2015 Nobel peace prize awarded to the union leaders, lawyers, and human rights activists who facilitated the dialogue between politicians and the workforce for the construction of a new democratic system.5 However, the same economic problems of the previous regime still remain and threaten the political stability that many of Tunisia’s allies, including the United States of America (U.S.), hope to see.6 This paper explores Tunisia through the cultural domains of Politics and Social Relations, Economy and Resources, and finally the country’s relation to U.S. interests.

To the world’s surprise, a revolution beginning in Tunisia seemed quite unlikely since comparatively, their government did not deprive its citizens of basic rights to the point of extreme oppression. This was in large part due to Tunisia’s economy being reliant upon tourism, and because a lack of freedom would deter tourists thereby harming the economy, Ben Ali had to allow people more freedom than he would have preferred. For a dictator, these new

The Mcguigan interest in the Australian Wine Industry goes back four generations. Owner Patrick McGuigan the first of four generations to enter the wine industry was a dairy farmer by trade.

Djibouti’s location has played a major role in defining its two major ethnic groups. Prior to the 16th century, the two major ethnicities were the Issa and the Afar people. Through the centuries, peoples from the Arabian Peninsula, Somalia, and Ethiopia all migrated to Djibouti and integrated into either the Issa or Afar tribes. The migrant Somalis integrated with the Issa tribes to become the modern day Issa-Somalis; while the Afar tribes were first descendents of Arabs that eventually allied with the Ethiopians. Centuries before colonization, both the Afar and Issa-Somalis became Sunni Muslims. In the late 1800’s, France began colonizing the country and established French Somaliland which united the Issa-Somalis and Afar. After nearly a century of French rule, Djibouti gained its independence in 1977. Djibouti’s modern culture has been formed by the social and cultural similarities between originally nomadic-pastoral populations that speak related languages, adhere to Islam, and share a way of life (“Culture of Djibouti,” 2011). Their current culture is strongly tied to the countries surrounding it and has proven that different ethnic groups can come together to become a peaceful and stable state.

December 18, 2010 and January 14, 2011. These 28 days marked the time where Tunisians rioted in the streets, expressing their discontent with the widespread poverty and the corrupt government limiting people’s freedoms (Rifai). It began with the day that Mohamed Bouazizi, a vegetable vendor, ignited himself in protest and the day President Ben Ali stepped down and fled to Saudi Arabia after finding himself unable to quell the people’s anger. President Zine El Abidine Ben Ali put himself and his own personal interests before his people’s. His greed is at the root of the Jasmine Revolution, and it is this kind of thoughtless and avaricious leadership that causes conflict in the Middle East.

As the marketing manager of Bonatelli Wines, I have been asked to prepare a marketing program to establish Bonatelli Wines in a South East Asian Market in which I believe offers the best opportunity for expansion. Working with my team of staff members Maria, who is responsible for advertising and promotions, Thomas, who manages liaison with the current US distributors, and Rob our freelance web designer we will execute a marketing program that manages to compliment the objective of Bonatelli Wines.

Second largest country in Africa, tenth largest country in the world, diverse culture extending from the Mediterranean coast to the dunes of the Sahara Desert...Algeria. Even with its massive size the current status of Algeria’s economy is quivering in the lofty winds of the Tell Atlas Mountains. The economy tends to remain dominated by the state, which is accordingly a legacy of the country’s socialist post-independence development model. Hydrocarbons are the backbone for Algeria, accounting for 60% of budget revenues, 30% GDP, and 95% of export earnings. Reviewing the last five years we see the government halting privatization of state-owned industries, and increasing the restrictions of imports and foreign involvement. Algeria’s

Algeria is a North African Mediterranean Country, dominantly populated by Sunni Muslims. Multiple Arabic and Berber dialects are spoken throughout the land. The majority of North African countries have defined cultural identifies, however Algeria lacks a firm cultural foundation and has become somewhat of a piecemeal (Defense Language Institute Foreign Language Center, 2011).

UAE is located at the southeast end of the Arabian Peninsula on the Arabian Gulf sometimes referred to as Persian Gulf, bordering Oman , and Saudi Arabia to the south, sharing sea borders with Qatar and Iran (CIA World Factbook). The population is estimated to be 9.446 million and consists of 1.4 million Emirati citizens and 7.8 million expatriates, majority of whom came from India, Pakistan, Philippines and other Arab countries. It was established in 1971 as a federation of seven emirates (states). Each emirate is governed by a monarch; together, along with some elected representatives, they form the Federal Supreme Council – legislative organ. One of the monarchs is selected as the President of the United Arab Emirates.

Historically, the Tunisian economy was based on traditional services such as trade, tourism, transport and manufacturing outsourcing like Textile, Clothing and automotive components. But the growth rate was not enough to improve the living standards and the resorption of unemployment. The perfect Solution at that time was a Readjustment Program which requires guidance of the economy for activities with high technology and intensive skills: ICTs.