A Report On The Wine Industry, Based On Analysis And Theories For The Current Market

3564 Words Jan 6th, 2015 15 Pages
Introduction

This report will discuss whether or not to invest in Tunisian wine industry, based on analysis and theories for the current market. It will point out all the advantages and disadvantages of investing in there and will make a recommendation based on many factors.

The first part will talk briefly about Tunisia and will point out all the relevant information that can affect a newly started business in there. It will also go in depth by inserting Michel Porter’s national competitive advantage of industries (Diamond Theory) into the discussion of this subject. The second part will discuss two managerial issues the organization may face while doing business in there. Finally, part C will introduce two suitable methods of entry and will explain the advantages and disadvantages of them, and then make a recommendation on whether to invest in there or not.

Part A

Tunisia

In 1956 Tunisians gained their independency from France and the country was ruled under the Islamic law since then. In 2010, protests began in there because of the high unemployment, corruption, poverty and high food prices. The riot has ended after a year, when President Zine el Abidine fled to another country. Currently there is no president ruling Tunisia, still, there is a temporary government called “National Unity Government” that acts as the main source of power and the voice of the country (Central Intelligence Agency, 2014).

Population, Ethnic Groups and Languages

The current…

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