A Report On The Work Of Distribution Sector

Established in 1837, Proctor and Gamble (P&G) had developed a holy grail of principles and practices. Its philosophy is focused on individual talents, abilities and how best to make use of them. P&G source this talent from within the organization attracting people willing to spend their entire career with the company. Proctor & Gamble has developed a reputation of caution in the industry of household 's sundries and personal care products. It 's marketing strategies and judgements towards different markets stand out to the competition. Extensive marketing research and testing are "trademarks" that distinguish P&G in the industry. "Internal operations at P&G are described as thorough, creative, and aggressive by some, and slow, risk

Procter and Gamble Co. also know as P&G, is an American multinational consumer goods company, founded by William Procter and James Gamble. Its products include cleaning agents and personal care products. It has in its kitty global brands such as Ariel and Tide in the Fabric care segments and Head & Shoulder, Pantene and Rejoice is the Hair care segment. For this case study selects P&G Company as it has an important role in the consumer segment products. As P&G was a popular company, the financials statement shows better performance in the previous year.

Procter & Gamble Co is an American global consumer goods company. P&G have various products that range from personal hygiene products to household products.

P&G has one of the largest and strongest portfolios of trusted brands, including Pampers, Tide, Pantene, Bounty, Pringles, Gillette, Crest and Olay. They provide not only products of various brands, but also high-quality and well-packaged goods which can satisfy customers in all aspects.

The Proctor and Gamble Company is a multinational corporation, formed under the state laws of Ohio, whose principal office is located in Cincinnati, Ohio. The purpose of this company is to produce, manufacture, buy, and sell merchandise that falls into ten main categories: fabric care, home care, baby care, feminine care, family care, grooming, oral care, personal health care, hair care, and skin and personal care. Within these ten categories, the company produces, markets, and sells sixty-five individual products. They used to have a much larger inventory of products, but in recent years, the company went through a streamlining effort, and dropped almost one hundred products that were only making up five percent of their sales so that they would be able to focus on the sixty-five that accounted for ninety-five percent of sales. They sold the products and rights to the products to a number of different companies, through a series of trade agreements and buyouts.

Who would have thought that a candle maker and a soap maker would be able to come together and create what is still known today as Proctor & Gamble. “October 31, 1837 William Proctor and James Gamble signed a partnership agreement, with only $7,192.24 in total assets.” Some of Proctor & Gamble’s early success came when “they were offered a contract to supply soap to the Union soldiers during the American Civil War.” (The Procter & Gamble Company)

Another challenge that P&G faces is that P&G’s major brands are in the fast-moving consumer goods and the markets these products are in are characterized by frequent sales per consumer, low margins and low brand loyalty (Hoovers, 2015). These markets are relatively stable

Proctor & Gamble as the last company is also a strong company with a strong brand. The company is well known for their household products which are used in many homes all over the world. Working at Proctor & Gamble presents

P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study. For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another.

P&G is the world 's largest consumer goods company that markets more than 300 brands in over 180 countries. Many of its products are non-discretionary; however, some are considered premium purchases and their sales suffered during the recession as cheaper, generic purchases rose. P&G has some of the strongest brands in the world that usually provide it a significant competitve advantage. It cut prices up to 10% on a wide swath of products to blunt any potential loss of market share. Below is a summary of the company 's competitive position.

Strengthening core-premium, biggest and most profitable brands such as Pampers, Crest and Head & Shoulders. Because it has so many brands, P&G contracts dozens, if not hundreds of agencies all over the world to help it manage everything from ad campaigns and events to package design and product launches, PR and displays inside Wal-Mart and other retailers. (Tadena & Ng, 2015)

P&G is the global market leader in oral care, health care segment (Actonel, Crest, and Oral-B), fabric care (market share 33%, Ariel and Tide), baby care (MS 32%, Pampers) and manual blades and razors segment (MS 70%, Gillette).

The Procter & Gamble Company is in the same SIC as Colgate, they are considered big competitors. The Procter & Gamble company once very heavily advertises, putting about $7.2 billion into it. This year they have reduced it by $2 billion. The company says they put a large amount of money into media, but also another large amount into agencies. Their products are globally known and are sold in a variety of stores like grocery stores, drug stores, etc. The Procter & Gamble company also plan to keep growing and making a mark in the pharmacies and perfumeries.

Companies like P&G are a force in the world. Their market capitalization is greater than the GDP of many countries, and the market of their products in more than 180 countries. But problem arise when consumer begin too different and more unique. P&G must keep in top survive and hold their consumer with various market strategies. This company must had thought carefully to fulfil consumers ‘needs.

At the beginning Procter&Gamble started to sell only 2 product categories soap and candles. This are first objects which P&C sells.