A Report on Exploring Distribution Channel of Grameen Phone

7792 Words Feb 14th, 2014 32 Pages
A Report on
Exploring Distribution Channel of Grameen Phone

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A Report on
Exploring Distribution Channel of
Grameen Phone

Submitted To
Dr. Md. Baktiar Rana
Course Title: Marketing Channel Management
Course Code: MKT 403

Submitted By
Aniqa Tahsin Anchal(787)
Md. Shafaeth Zaman(802)
Nafiz Imtiaz Noor(816)
Md. Ashiqul Islam(1332)
Md. Aftarul Islam(1981)

Date of Submission
22nd February, 2014

Institute of Business Administration,
Jahangirnagar University

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LETTER OF TRANSMITTAL
February 22, 2014
Dr. Md. Baktiar Rana
Course Instructor
Marketing Channel Management (MKT 403)
Institute of Business Administration , Jahangirnagar University

Subject: Submission of report on Distribution Channel
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areas among Channel Participants of Telecommunication Industry
9.0 Power Structure
10.0 Strategic Alliance
11.0 Strengths over the closest competitors
12.0 Threats of alternative or breakthrough distribution channel due to the technological advancement Vii
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12.1 Possible threats
12.2 Some recommended steps
13.0 Recommendations
14.0 Conclusions
References

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LIST OF TABLES
Table 1- SWOT Analysis of GP, Banglalink, Robi
Table 2-Technology structure of Telecom Industry in Bangladesh
Table 3-Top 6 mobile operators of Bangladesh
Table 4-Service Output demand template
Table 5-Degree of rivalry within industry & industry attractiveness

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LIST OF FIGURES
Figure 1: Mobile Market shares as of September 2010
Figure 2: Mobile Operator’s Subscribers(million)
Figure 3: Market Share(Subscribers)
Figure 4: Market Share (Revenue)
Figure 5: Revenue (Bn BDT)/EBITDA Margin
Figure 6: Mobile CompaniesProfit after tax(Bn BDT)
Figure 7: Mobile company’s EBITDA & CAPEX(BN BDT)
Figure 8: Mobile Operator’s ARPU-BDT
Figure 9: GrameenPhone’s district coverage
Figure 10: Geographical coverage of Grameen Phone
Figure 11: Strategic position map of Grameen Phone
Figure 12: Grameen Phone’s Market Boundary Diagram
Figure 13: Industry distribution System
Figure 14: Grameenphone’s yearly
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