A Report on Exploring Distribution Channel of Grameen Phone

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A Report on Exploring Distribution Channel of Grameen Phone i A Report on Exploring Distribution Channel of Grameen Phone Submitted To Dr. Md. Baktiar Rana Course Title: Marketing Channel Management Course Code: MKT 403 Submitted By Aniqa Tahsin Anchal(787) Md. Shafaeth Zaman(802) Nafiz Imtiaz Noor(816) Md. Ashiqul Islam(1332) Md. Aftarul Islam(1981) Date of Submission 22nd February, 2014 Institute of Business Administration, Jahangirnagar University ii LETTER OF TRANSMITTAL February 22, 2014 Dr. Md. Baktiar Rana Course Instructor Marketing Channel Management (MKT 403) Institute of Business Administration , Jahangirnagar University Subject: Submission of report on Distribution Channel…show more content…
areas among Channel Participants of Telecommunication Industry 9.0 Power Structure 10.0 Strategic Alliance 11.0 Strengths over the closest competitors 12.0 Threats of alternative or breakthrough distribution channel due to the technological advancement Vii 8 8 9 9 9 9 9 10 10 10 10 11 11 12 16 16 17 17 17 18 18 19 20 21 23 23 24 25 25 27 29 31 33 33 34 34 35 12.1 Possible threats 12.2 Some recommended steps 13.0 Recommendations 14.0 Conclusions References v 36 37 38 39 40 LIST OF TABLES Table 1- SWOT Analysis of GP, Banglalink, Robi Table 2-Technology structure of Telecom Industry in Bangladesh Table 3-Top 6 mobile operators of Bangladesh Table 4-Service Output demand template Table 5-Degree of rivalry within industry & industry attractiveness 12 13 16 28 35 LIST OF FIGURES Figure 1: Mobile Market shares as of September 2010 Figure 2: Mobile Operator’s Subscribers(million) Figure 3: Market Share(Subscribers) Figure 4: Market Share (Revenue) Figure 5: Revenue (Bn BDT)/EBITDA Margin Figure 6: Mobile CompaniesProfit after tax(Bn BDT) Figure 7: Mobile company’s EBITDA & CAPEX(BN BDT) Figure 8: Mobile Operator’s ARPU-BDT Figure 9: GrameenPhone’s district coverage Figure 10: Geographical coverage of Grameen Phone Figure 11: Strategic position map of Grameen Phone Figure 12: Grameen Phone’s Market Boundary Diagram Figure 13: Industry distribution System Figure 14: Grameenphone’s yearly
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