A Report on New Issues Market – with Special Reference to Ipos Case of

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A Report on New Issues Market – With Special Reference to IPOs Case of Table of Contents Introduction 3 Problem 3 Google Case: Overview 4 The Company 5 Competition 6 The IPO 6 The Process 7 The Book Building process 7 Dutch auction method 8 Alternative valuation technique: Book building 10 Appendix – 1 (A): Financial Statements of Google 13 Introduction The process of going public provides a company with much needed growth capital. Although there is incredible wealth transferred in initial public offerings, some companies feel cheated in the bargain. Since 1980, the first day price increase after an initial offer has averaged 18.8%. (Ritter 2002)[1]. The…show more content…
When still in beta version, Google was answering 10000 queries per day and hence it caught fancy of the media. Being declared the search engine of the year, Google started achieving milestones and is still a huge success. Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second. Google's utility and ease of use have made it one of the world's best known brands almost entirely through word of mouth from satisfied users. As a business, Google generates revenue by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information displayed on any given page. This makes the advertising useful to you as well as to the advertiser placing it. Other than the search engine, Google also sports various other tools that are innovations of the company. Other than the Google toolbar and the oogle desktop it also has tools like Google earth and online shopping facility. During its short life, Google it has achieved a lot.

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