A Report on a Comparison of Customer Service of Fast Food Restaurants in Malaysia: Kfc Versus Mcdonald’s

3295 Words Oct 30th, 2012 14 Pages
INTRODUCTION
1.1 Background
KFC
According to the information, “Kentucky Fried Chicken (KFC) is a chain of fast food restaurant based in Louisville, Kentucky, United States that selling Kentucky Fried Chicken around the world.” It had been rated at number 60 as the world most famous brand by BusinessWeek. For KFC, fried chickens was the food they primary focus to sells. “Their basic products included chicken pieces, salads, sandwiches, desserts and some roasted and grilled chicken cuisines too.” Besides that, the beef and pork based products also offered by KFC outside the USA. The first idea of KFC’s fried chicken actually is in 1930 but it was only founded in 1952 by Colonel Harland Sanders, who was born on September 9, 1980 in Indiana,
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They are all students from School of Business Studies (Banking and Finance), Tar College KL Main Campus.
1.4.2 Data Collection
a) Survey
30 sets of questionnaires were distributed as a source of primary data at Tar College KL Main Campus. These questionnaires consisted of 8 questions which focused on the customer satisfaction with the customer service that is provided by KFC versus McDonald’s, the reasons why students from Tar College prefer McDonald’s than KFC and what aspects of customer service that provided by KFC and McDonald’s affect their business. A clean copy of the questionnaire can be found in Appendix A.
b) Internet Search
The source of secondary data is the information obtained from the internet research. Information was gathered on the customer service that is provided by KFC and McDonald’s from the Internet. Various websites of KFC and McDonald’s were browsed through for this research.
1.5 Scope
This report investigates the customer service that provided by KFC and McDonald’s only. Other fast food restaurants are not included in this report. It focuses on the customer satisfaction with the customer service that was provided by KFC versus McDonald’s, the reasons why students from Tar College preferred McDonald’s than KFC and what aspects of customer service that provided by KFC and McDonald’s affect their business. The survey questions were distributed on 28 May 2012 at Tar College and collected
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