A Report on the BMW Group Essay

In 1913 a German engineer Karl Friedrich Rapp who had been the early director of a successful aircraft company, started his own business to make aircraft engines. He named the Rapp Motorenwerke and set up shop in Munich Germany. He did this because the biggest buyer of his engines was nearby. The company did very well and was contracted to build a large sum of V12 airplane engines to fill a very high demand. BMW made many aircraft engines during WWI. After the war was lost the Versailles Treaty prohibited German companies from producing aircraft and aircraft engines. BMW had to find a new way to stay in business and get income. Again and again BMW had discussed getting into the car business but it was never really necessary until now("History of BMW ). At this time in history German 's economy was very bad and inflation was very high. BMW started to make low cost cars in early 1925. They were a success and BMW made a full swing into the automobile business.

BMW Group has its excellent technical system which offers a competitive advantage over its rivals. Training courses are also delivered to all the employees in order to develop new skills and highest quality standards.

|BMW is a major company in the automotive industry. They produce 4 wheeled vehicles along with 2 wheeled vehicles. |

"Sheer driving pleasure" is what BMW remarks as the major attribute of itself, "sheer driving pleasure" is what BMW puts as it 's home country slogan, but in what extend is it a pleasure to drive, or better run this multinational company in the aggressive automotive market? To answer this question and give a future outlook on what could be the strategic driving direction not only for its cars, shall be the emphasis of this report. Within this paper, one of the most successful

Specific Purpose: To inform my audience of the excellence achieved by BMW over the coarse of the past 85 years.

Globalization is a key factor driving change and innovation in multiple industries. The expansion of borders, products, ideologies, and companies has created a new global market and force companies to expand their horizon beyond domestic consumers. An industry Globalization has had a dramatic impact on is the automobile industry. The dynamics of the automobile industry has expanded largely from a domestic industry to a completely global industry in which multiple companies have multiple manufacturing plants in different countries. The automobile industry has been so globalized that now companies export automobiles that are not domestically created. To understand the impact of globalization on the automobile industry we must first examine all aspects of the industry and globalization.

Bavarian Motor Works or BMW is a world famous car company predicated in Munich, Germany. Since the time that their first car moved off the mechanical production system in the year 1929, BMW has been kenned for their extraordinary level of value and inciting cars with sporty driving attributes. From this has brought forth a faction after of dedicated fans, organized by means of the digital world and pleasant gatherings the whole way across the globe. The change of these movements by outsider tuning designers has also authorized for an increasing show of customization to the car devotee. BMW has heartily striven to conciliate their developing customer base by offering obliged version and custom transports custom-made to each

BMW Corporation, which started with a small aircraft engine plant, manufactures its products in 30 factories in Germany and thirteen other states scattered around the world. This is one of the few car companies, which does not use robots in factories. The entire assembly on the conveyor is performed manually. In the end there is only computer diagnostics of the basic parameters of the car. Within almost 100 years of experience, the company has reached more than 2.2 million sales volumes in both automotive and motorcycle segments, hired 116.3 thousand employees, earned revenue of EUR 80.4 billion and occupied the 56th position in Fortune Global 500 (BMW Group, 2014; Fortune, 2015).

Strategic realignment of the BMW Group announced At the end of September 2007, the BMW Group took on a new strategic direction. Up to the year 2020, the BMW Group intends to strengthen its position within the global premium automobile market by increasing volume of sales to more than two million units per annum. The mission statement is clearly defined: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility. This means that in addition to striving for organic growth in the core line of business, the BMW Group will also engage in new and profitable areas of activity throughout the automotive life-cycle and all the way along the valueadded chain.

The origins of BMW trace back to 1913 when Karl Friedrich Rapp, who was a Bavarian(well-known engineer in a German aircraft company in Munich. The company specialized in airplane engines. But it was a problematic area. He had a financial difficulties and decided to form new company owners Franz-Jozef Popp and financier Camillo Castiglioni and relaunched Motoren Werke and because Rapp was Bavarian there was a new name Bayerische Flugzeug-Werke (BFW) was formed after a short time the name was changed to BMW and from the beginnig they started to produce airplane engines. At the beginning of the 20´s BMW slapped their logo, which is unchanged until today. After the 2.world war the treaty of versailles prohibited BMW to switch to

(power train), and acoustics—that accounted for about 90% of the critical processes in the product development timeline and

This report includes the basic information about Bayerische Motoren Werke (BMW), such as the Objective of BMW, the market share, location, customers, nature of competition, sales and the product costing system for BMW Company.

Th!nk was created to be inexpensive to consumers and as a solution to various issues. It was initially created as a solution to the 1973 oil crisis, then later to meet the government environmental law. BMW is a luxury car company known for its continuous innovation in its production process and its high-end vehicles. Their innovation processes aim at reducing their production and operation cost while being environmentally friendly and they have been very successful in achieving both.

Strength of Competition-Very high. Toyota, Mercedes-Benz, Audi, Jaguar, Porsche, and more have invaded BMW’s market niche.

This summer we had the chance to spend some time in Europe. One of our stopping points was Munich. Needless to say we relished in the opportunity to play in BMW 's playground. As you will read below, we are massive car enthusiasts, so you can imagine our excitement in visiting BMW 's heartland! We were like kids in a candy shop ogling and drooling at the new toys, new cars, and the latest and greatest.