A Research Based Marketing Campaign For The Meth Project- Meth

This ad builds trust with the impressionable youth given the source.They are trying to prevent the use of Meth from spreading and decrease drug addiction among teens. The large scale program has been putting out similar advertisements since 2005, so they have a profusion of knowledge on this topic and know how to deal with these type of situations. By using a adolescent in the ad young adults from everywhere are able to relate and have a clear understanding of what will happen to them if they use Meth. More of them will probably respond with a positive attitude.The Montana Meth Project ad states,“ Picking for bugs under your skin isn't normal, but on meth it is,” and when they use the word

The Meth Epidemic was a time where an abundance of individuals across the United States was exposed to meth. It became an addiction that could not be stopped. Higher officials done everything they could to stop it but meth always found its way to others. Unfortunately, this has affected society because of the high crime rate it has caused. Hence, their addiction has caused them to make decisions that has affected society and causing others to make serious decisions.

Often pictures can convey a stronger and more appealing message than a speech. With this in mind, the Centers for Disease Control advertising campaign promoted the importance of getting flu shots effectively through their visual media advertisements. Visual media can be evaluated through many factors. For instance, this type of media uses certain techniques to appeal to their audience: association, bandwagon, universal appeal, and flattery. The Centers for Disease Control's flue vaccine advertising campaign uses many appealing persuasive techniques to convey that getting vaccinated is beneficial.

Advertising is a complicated form of marketing, it’s almost like an art form. One must be acutely aware of their audience and what captures their attention, otherwise the advertisement will fall flat. There is a myriad of different ways to lure consumers into buying a product; for example, the Center for Disease Control’s (CDC) managed through a series of advertisements to convince individuals of the importance in getting a vaccination for the influenza virus. It was applied using multiple techniques, namely the methods of universal appeal and association. These techniques helped the CDC to effectively promotes the flu vaccine and get their message across to a wide range of people.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

The first advertisement in the Centers for Disease Control campaign focuses on parents with young children and why their children need to get vaccinated. This advertisement shows a father hugging his young daughter, and it states "NO FLU IN MY HOUSE.". This is an example of Universal appeal, because it displays a father

When people see or hear advertisements, whether it be in a magazine or on television, many do not stop to consider or analyze the techniques that go into making the advertisement effective. For instance, the Center for Disease Control has a campaign that has the purpose of promoting the influenza vaccination. If you examine the campaign closely, it becomes clear that the advertising campaign targets a diverse audience of all ages, genders, and races who could all benefit from getting an influenza vaccination. In this advertisement campaign, the Center for Disease Control effectively promotes the benefits of getting an influenza vaccination to a targeted audience using numerous persuasive techniques such as association and universal appeal.

In commercials for insurance agencies I have noticed a reoccurring theme. They will show you the very thing you would want protection from. They use fear to lure you into buying insurance from their agency. This happens in Allstate’s line of “mayhem like me” commercials.

The message the Ad is communicating is that teens are more likely to die from overdose than gun fire. To portray this a series of tools are used. Besides the obvious statistic at the end. In order to make the statistic really hit home with the viewer the creators of the ad use different types of rhetoric to draw the viewer in. They focused on establishing credibility, appealing to reason, evoking an emotional response, and delivering the ad at a time of relevance. Let's look further into these literary devices they used.

Society uses manipulation to divert people’s attention every day and oftentimes people do not realize that they are being manipulated. An advertisement through television is one of the many ways that people are manipulated. TV uses advertisements daily by incorporating subliminal messages to get people to do things that they would not otherwise be thinking about doing. The following articles “Can TV improve us?” by Jane Rosenzweig, On Sale at Old Navy: Cool Clothes for Identical Zombies!” by Damien Cave and TV’s War of Words” by Deborah Tannen exemplify instances where manipulation is being showcased at its best.

Our group took the role of being a rhetor and used our knowledge of effective advertisements and rhetorical devices to effectively fulfill our purpose: to convince the audience to buy the product that we were displaying. This product was called Tase-let, which was a mix of a stylish anklet and a taser for self protection. Our intended audience was the general public, more specifically, people that felt they were defenseless or worried of running into a situation where they would become defenseless. This campaign consisted of five different advertisements which were put on different mediums. There were three picture advertisements that were meant to be put on Facebook, Magazines, and Billboards. There was also a video advertisement and a text-heavy radio

Storytelling is used in persuasive contexts in a way similar to personal testimony, in that uses memorable descriptions to persuade. However, unlike testimony, storytelling contains a plot, characters, and conflict. The advertisement is considered effective if the persuasive goal is the moral of the story (Mullin, 2017, February 21). The Sandy Hook Promise’s persuasive goal can be assumed for viewers to learn the signs by going to a website. However, the moral of the story is that gun violence is preventable if individuals are aware of the behaviors that are signs of gun violence. This is because in the advertisement, the attacker’s behavior indicates an interest in guns and inflicting harm. However, viewers are not looking for those signs, which is why they are most likely to be surprised to see him open the gymnasium door holding a gun. The advertisement’s use of storytelling is fairly effective, because despite the fact that the persuasive goal is not perfectly synchronous with the moral of the story, the two are similar enough that the viewer can understand the issue and feel compelled to take action. The effectiveness of the advertisement’s use of storytelling is also seen in the fact that the story is not related to the message. This can be a drawback in regards to effectiveness, because people could get too drawn into the story to see the message. This can cause the audience to only remember the

This nation is facing a problem with a powerful stimulant, known as Meth. Meth is a highly addictive drug that is, and a hard to kick. Meth is a huge money making business so the marketing of the drug is not only targeted to adults, but the younger generation as well. Despite the effort with the war on drugs, Law Enforcement is facing a tough battle of controlling the clandestine meth labs, and meth brought to the United States from Mexico. Meth not only hurts the user, but families, and communities as well. Education and awareness to the public can help with the battle on Meth. Although through education, intervention, and rehabilitation there is help to combat meth abuse, meth is a potent dangerous drug that destroys lives,

While driving down a road in Montana, exploring, someone would notice the paintings and sculptures that read “Meth, not even once” or something as simple as “Montana Meth Project.” The Montana Meth Project has become Montana’s way to stomp out Montana’s meth problem. Some history on methamphetamine include “Amphetamine was first made in 1887 in Germany and methamphetamine, more potent and easy to make, was developed in Japan in 1919”(Drug-Free).There has been a decrease in meth users in the past years, “The United States government reported in 2008 that approximately 13 million people over the age of 12 have used methamphetamine—and 529,000 of

The purpose of this study is to provide theoretical and practical guidance for fear appeal advertising. This research will do so by using the predictions of the Ordered Protection Motivation model to improve the effectiveness of threat appeals and studying it in an anti-smoking communications. Previous research into this area has been flawed by a number of improper assumptions therefore leaving a weak theoretical base and a need for more practical guidance. For this research, the level of threat used in the communication in addition to the type of threat used will be examined in terms of their effect on the coping response chosen by an adolescent individual. From here, the coping response will be tested in terms of its effect on attitude towards the advertisement and towards smoking. Adolescent smoking behaviour has become of increasing concern because of the number of adolescent individuals taking up this unhealthy habit. As a result of this, in addition to the fact that different types of threats have varying importance to adolescents, they have been deemed as relevant population for study. Advertisements used in the study are being created by two graphic designers. Data will be collected from approximately 300 adolescent respondents. These respondents will be taken from public and private schools in the metropolitan area of New York and will be narrowed to grades 11 and 12. This research has significance for theory as it tests the main concepts brought up in