A Research On Focus Groups And Surveys

1672 Words Sep 19th, 2015 7 Pages
Focus groups and surveys are particularly useful in gathering information on how a vast group of people feel about a particular service or product. “The method is particularly useful for exploring people 's knowledge and experiences and can be used to examine not only what people think but how they think and why they think that way” (Kitzinger, 1995, pp. 299). Along with giving insight into those feelings, this method can help to improve the design or implementation of how that product or service is perceived by the public. In general, focus groups are composed of five to ten individuals with similar characteristics relating to the topic of interest. Focus groups can give insightful data on the participants being interviewed; however, focus groups can also have disadvantages that affect the research process. The primary issue with focus groups is the small sample size. Focus groups allow researchers to create group discussions with a minimal number of individuals, and these individuals do not always represent the entire population.
To be useful and understood, the data received should be classified into groups. Data classification is the process of organizing data into categories for the most efficient use. This is easier to understand and retrieve when there are variables to be organized into. For this reason, in this team’s focus group, the participants were asked to list some personal information about themselves. As a result, the research team would be able to organize…
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