A Research On Focus Groups And Surveys

Focus groups can be an excellent way to collect data and be able to identify if the interventions have an effect on the clients (Stringer, 2007). I’m interested

In order to gather a lot of data, a focus group is recommended. According to Howitt D. (2013), an optimal focus group consists of six to ten participants (Howitt, 2013; Morgan, 1997). The fact that an experienced interviewer conducted the interview led to good control and desired data(Morgan, 1996). Furthermore, a thematic analysis provided a systematic overview of the results.

Jemma, the researcher and focus group moderator, has structured the discussion in the following way: to start with, Jemma provides a frame of reference for the focus group referring to the aim of her research, and summarizes the pre-formulated research questions that serve as openings to obtain such feedback (Nel, Romm, & Tlale, 2015). Focus groups are seen as providing a unique data source, and tend to emphasise their value in exploring participants’ knowledge and experiences and in helping to understand not only what people think, but also why they think the way they do (Greenwood, Ellmers, & Holley, 2014).

Focus groups: Discussion of selected members (a mix of parents, teachers, academicians and psychologist) in a focus group will help the company gain insight about what the customers are think and how they perceive the product (Kotler, 2000). This will also help in identifying any gaps between the product presently available in the

Focus groups are organised, group discussions between group members and the researcher, and are most suitably used for exploring specific topics, on points of view, exploring attitudes and personal experiences in order to obtain data. In contrast to interviews that asks a specific set of questions. The role of the focus group researcher is essentially to steer the direction of group discussion or to provoke participation through further questioning when all seems flat. The researcher needs to collect data, during the discussion. Also, prevent an individual participant from dominating the discussion and encourage the more reserved participant. Finally the researcher must at all times ensure flexibility, objectiveness and empathy and analyse collected data for the report. According to Forsyth (2010, p. 130) Tuckmann and Jensen’s (1977) model of characteristics within a group, consist of four stages of process, the first or initial stage, ‘forming’ is when individuals within the group have not articulated any view and have little trust and no conflict is present, however, there is an element of apprehension. The second stage, ‘storming’ takes place as participants in the group start to become less apprehensive, more trustful and start to assess each other through subtle and not so subtle arbitration, exploring their

This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results. Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage participation from people reluctant to be interviewed on their own or who feel they have nothing to say.

Sales are the most important aspect for the growth of any business. Most businesses have the goal of maximizing their profitability which can be achieved by the increase in the level of sales that a company makes. HD printing services Company is a company built on the desire for making state- of-the- art plans and projects. The company also involves itself in involving tangible pieces which they do for their brands and various clients. The company uses the customer-centric approach in delivering products and services. The company utilizes technology in their industry and has up to date equipment that enables the company to provide timely and high-quality products. The company 's products are affordable to almost all individuals from different income levels. However, the company has been faced by a decline in the level of sales therefore, decreasing the profitability of the company. Decline in sales is also decreasing the wealth of the shareholders of the company who include the owners of the company, the employees and also the society as a whole.

The first method is gathering in-person feedback through focus groups. In this approach small groups of participants roughly 8 to 10 people, a strong facilitator, and one recorder, respond to a set number of questions. The facilitator will help keeping the discussion focus on the topic and the needed points are discussed. This approach is helpful for providing specific direction or reactions to concepts from targeted groups. In this method the participants react to the ideas together, build off each other’s suggestions, and a quick way to hear various statements, thoughts, and share experience. During the discussion sessions, some participants may dominate the discussion, group atmosphere impede honest opinions, and only small number of individuals can participate. To address these disadvantages, the subcommittee decided to conduct anonymous online surveys. These anonymous online surveys are useful for reaching large numbers of people, could gather more honest information, and focus on investigating themes that had raised by the focus groups (NACCHO,

The United States health care system costs continues to skyrocket as government intervention fails to regulate the prices of health products and services. The hospitals, drug companies, and other big industries inflate the prices associated with a service, or products used when caring for a patient. Each company marks up their products; for greater profits. Individuals struggle when left without health insurance and find themselves unable to afford these growing costs. As of this year, research data collected by the CDC shows the uninsured rate as 10.3 percent of Americans. The already unaffordable health care bills keep increasing far past the rates of other industrialized nations. Health care in the United States,

One of the essential techniques of conducting a qualitative research is focus group. It consists of participants that should be representative of a local population. While qualitative research does not focus on precision, it does ensure richness of the researched topic. This paper will explore the benefit of a focus group as a means to research the topic presented to

A Focus group is defined as a research technique that collects data through a group interaction, on a given topic from the researcher. Along with this definition are some essential components. Firstly, it states that, focus groups are research methods devoted to data collection. Secondly, it signifies the interaction of group discussion as a source of data. Lastly, it acknowledges the active role of researchers in establishing the group discussion in order to collect data (David, 1996.p.130).

They seem interesting, but I've never tried using one since I don’t work out. Maybe if i worked out I would try one

Focus groups are not helpful if the right questions aren’t asked. This article discusses asking effective focus group questions, including the key elements of good focus group research, the role and purpose of effective questions, question types, general questions to establish a base and the classic 10 questions for opening up areas for discussion.

Two focus groups will be conducted, with openness to initiating a third and fourth focus group if needed based upon the information generated in the first two focus groups. The first two groups generally provide new information, but by the third focus group, there may be redundancy, therefore eliminating the need for a fourth group (Krueger, 1988). A series of open-ended

Carson et al (2001, p.114) refers to focus groups as “A research technique that collects data through group interaction on a topic or topics”. They also suggest that the central distinctive characteristic of focus groups is group interaction, which generates a mass of data, which would be