A Research Study On Business Research

In business, managers need to respond to any issues that may arise in the business. While one may be prone to do this based on past experience, the wiser choice would be to use business research to gather the information to make decisions as business research will increase the likelihood that the solution would make a positive impact. According to Business Research Methods, the definition of business research is the structured questioning which provides information by which to guide wise decisions that maximize the impact of the

Although, research is important in both business and academic activities, there is no adherence in the literature on how it should be defined. As D. Amaratunga et al. (2002) explained, it will come up from the many different offered definitions that there is an agreement which research is a process of examination and investigation as well as it is systematic, methodical and knowledgeable. There are three major research paradigms in business management and accounting: quantitative method, qualitative method and mixed method which they have individual approaches and the researchers gain specific results by using them; however, these methods have some differences from each other which it may cause some problems and deficiency in results.

There are two principal research paradigms can be used in business research, namely – the positivistic and a phenomenological / interpretivism paradigm. According to Bryman and Bell (2007), positivism is an epistemological position that advocates the application of the methods of the natural sciences to the study of social reality and beyond. The role of positivism as stated by Anderson (2004) resides in searching for facts in terms of clarifying the relationship between variables before identifying a data collection pattern through statistical approaches as followed in quantitative research procedures. According to Collis and Hussey (2003), the positivistic approach concentrates on facts and the causes of social events, paying modest respect to the subjective state of the individual.

Business research is a methodical process in which a company or manager recognizes a need for data in order to make effective business making decisions. “More specifically, it is a process of planning, acquiring, analyzing, and Disseminating relevant data, information, and insights to decisions makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance” (Cooper and Schindler, 2011, p. 10).

& Lancaster, G. (2008) “Research Methods: A Concise Introduction to Research in Management and Business Consultancy” Butterworth-Heinemann

Abrams, R. M. (2006). Types of business research. In Successful business research: Straight to the numbers you need-- fast! (pp. 13-15). Retrieved from

Positivism is a theoretical point of view which concentrates on social facts, scientific methods and quantitative data. The research methods that are commonly used by positivists are questionnaires, structured interviews, structured non-participant observation and official statistics. These methods are used as they are objective and reliable. One sociological study that used positivist methods was Durkheim’s Suicide Study. Durkheim used official statistics to study suicide and demonstrate society as a science with its own distinct subject matter.

When conducting research, when is it conducive to use primary research over secondary research and vice versa? Both research techniques are viable and beneficial. They each have purpose and can be used as a marketing research template when conducting research. Both techniques are equipped with tools that can be used to guide a researcher through the research process. If these tools are properly adhered to, the research process can be seamless and quite effective. Moreover, market research can assist a researcher in making accurate decisions and improve the chance of success. This paper will explain the difference among research tools used in primary and secondary research. It will also depict the

When faced with a difficult situation or decision, it is often easier to break the situation down into parts and attack each part individually in order to develop the best solution. One such method in business research is the management-research question hierarchy. This hierarchy allows a researcher to move “through various levels of questions, each with a specific function within the overall business research process” (Cooper & Schindler, 2014, p. 108).

According to authors Cooper and Schindler, The Study & Business research is the tools and process that is needed to lower the risk that may occur in decision making in Management. A business research inquiry is systematic and provides information that will help direct managerial decisions. A crucial aspect of any business venture is decision making. When an owner of a business is aware of his marketplace surroundings, he will be able to make decisions that are firm and have the ability to stand by them. A business owner will need to have an understanding that is complete with external factors that could possibly affect the owner’s business services, the products and overall business along with his or her business internal factors. The best solution for this dilemma is Business research. Business analysis is the systematic process of pulling together market data that is relevant, which is examined and arranged to draw the conclusions that are pertinent to your company. Essential information in these reports are in reference to the trends of the market, customer groups, and competitors demand segments and all of the marketplace key players. (Academia, (2015).

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Cooper, D., & Schindler, P. (2014). Business Research Methods [University of Phoenix Custom Edition eBook]. New York, NY: McGraw Hill. Retrieved from University of Phoenix, QNT/561 – Applied Business Research and Statistics.

Bryman, A. & Bell, E. (2007) Business Research Methods. 2nd ed. Oxford: Oxford University Press.

Question1. Business research is a field of practical study in which a company obtains data and analyze it in order to better manage the company. It can include finical data, consumer feedback, product research and competitive analysis.

A research decision involves the application of a design in which the research will be developed. During the application of this design, the worldview assumptions must be taken into consideration to enhance the study from different perspectives. Research design, which Creswell refers to as the plan or proposal to conduct research, “involves the intersection of philosophy, strategies of inquiry, and specific methods” (Creswell, 2009, p. 5). This study must imply the assumptions in which this research will make about how to obtain and gain knowledge and reality about this business phenomenon. Even though these philosophical worldviews remain for the most part unseen and form only one portion of the research design, they have great