Brand analysis/ IMC Analysis on Lipton Ice Tea, Oishi Green Tea, Fuji Green Tea. Brand analysis consist of 4P 's In 2005, the tea industry reached the $1.7 billion category and it is expected to continue growing indefinitely (Mintel 2005). Market analysts believe the tea industry will continue to boom and is not expected to reach saturation level in the near future. The favorable movement in the tea industry can be attributed to two major factors: A consumers need for convenience and time-saving…

tree above him, sending twirling leaves cascading all around him. Sipping his tea, he noticed a leaf had fallen into it, changing the color slightly and giving the hot water a slightly bitter, yet refreshing taste (Nerz-Stormes). Whether or not this ledged depicting how tea was discovered is true, it sets the stage for the deep history and tradition that revolves around this world wide drink. Cultures that consume green tea have believed in its healing properties and treated it as both a beverage and…

CHOLESTEROL LOWERING EFFECT OF GREEN VS BLACK TEA – HOW MUCH, HOW FREQUENT: A LITERATURE REVIEW DR. PERWEZ KHANAM Lecturer, Department of Biochemistry Nursing College of King Saud Bin Abdul Aziz University of Health Sciences, Al Ahsa, Kingdom of Saudi Arabia Email – perwez_khanam2003@yahoo.com Abstract: Green tea, an unfermented leaves is rich…

BACKGROUND Green Tea is a made from the leaves of the sinensis plant. The herb can be found in a variety of forms from teas to liquid and pills. This herb has been used throughout time to treat a variety of illnesses. According to multiple sources there are a variety of health benefits that green tea has on the body. From burning fat to curing cancers, green tea is hailed by many to have a positive impact on anyone who uses it. When looking in any magazine or TV show there is typically someone…

“Khong Do Green Tea” will be marketed as a unique ready-to-drink product while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated 8,688,300 people (targeted) with a forecasted sales growth prospect of 7.3% over the next 4 years (711,333,530,900VND profits), while satisfying the needs of the still-unserved market for ready-to-drink Khong Do Green Tea. Success will be…

Perceptions of Consumers and Organisations on Green Marketing. Mieke van Kaam a research proposal – 22 April 2012 Table of Contents 1. Background 3 2. Problem statement 3 3. Research objectives 4 4. The scope and limitations of the proposed research 4 5. Literature review 6 5.1. Green fever –A load of Greenwash or not. 6 5.2. How green can you go? 7 5.3. Lets collaborate! 7 5.4. Consumer evolution 8 6. Research plan 9 6.1. Description of research subjects and design 9 6.2. Sampling…

while other iced tea drinks have flashy fonts or colors for packaging, 'Arizona ' Green Tea maintains its oriental look, providing a contrast that attracts the eye of the consumer and sells itself. The tea comes in a bottle with a light green opaque film around it. The film is illustrated and the top to the bottle is secured with a paper seal colored with an intricate and geometric design. The two other main ingredients follow the Green Tea wording on the label. The wording Green Tea itself is written…

Green tea is a very popular herbal drink, which is served all around the world. It is a drink that has been around for many centuries having first originated from China. Green tea is made from the young leaves of many different plant species. One main plant used for green tea is the Camellia sinensis. Drinking a cup of green tea is a great way to start of your day with a little jump because many green teas can be high in caffeine. Green tea is a delicious drink that can be brewed in many different…

Amount of antioxidants in three green tea samples Aim: To compare the amount of antioxidants in three green tea samples and hence recommend a brand of green tea bag contains a higher antioxidants content to the public. Introduction Problem to investigate: Amount of antioxidants in three green tea samples Hypothesis: It is the antioxidants like catechins, a form of flavonoids, present in the green tea to cause the DCPIP solution to change from blue to colourless. Prediction: The DCPIP solution…

Green Tea: Nature's Rediscovered Ancient Medicine According to legend, tea originated in China in 2737 B.C. with Emperor Shen Nung, who observed that those who boiled their water before drinking it were bestowed with good health. One day he was boiling water when a gust of wind blew leaves from a tea tree into his pot. He was very pleased with the drinks aroma and taste, and thought the drink to be sent from heaven. Shortly after tea was invented, it found its way to Japan and spread throughout…