A Research Study On Learning Curve Applied

841 Words4 Pages
Learning faster than our competitors definitely contributed to our general competitive advantageous standing in the industry. Our firm’s ability to overcome the learning curve applied not only to the simulation system itself, but also how to apply product changes, fine tuning marketing mix, and respond to competitor changes. Had we not adapted to changes quickly, we would have probably fallen to the bottom in terms of sales volume and team performance. Being able to learn faster and understand the simulation system also saved us tons of time as a team. In the beginning, we spent an hour trying to make an internet conference call work; then we met in person and sat together for 5.5 hours not knowing where or how to start. By the end of the quarter, we were able to streamline the decision making process and develop our routine of decision making, and generally such a productive meeting would finish in about 2.5 to 3 hours. 5. Research Studies The most important three research studies were Value Maps, Regional Summary Analysis, and Importance-Performance Analysis. Firstly, Value Maps was the most important research study and we ordered it consistently every quarter. It reported our firm’s position in terms of prices (the vertical axis) and benefits (the horizontal axis), which is a combination of end-customer price, perceived product quality, perceived service quality, and perceived availability compared to all firms. Based on these reports we were able to decide the tradeoff
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